Growth Marketing Manager, Emerging Media
Many Chat Inc
Job Summary
Manychat is seeking a Growth Marketing Manager, Emerging Media to lead its expansion into new and underutilized paid channels beyond Google and Meta. This role involves identifying, testing, and scaling new growth opportunities like podcasts, creator partnerships, and programmatic TV to connect with new audiences. The manager will own the exploration and growth of these channels, develop testing roadmaps, lead negotiations with media vendors, and collaborate with marketing teams to drive performance and brand growth. The ideal candidate is a curious, entrepreneurial marketer passionate about the creator economy and turning bold ideas into measurable results.
Must Have
- Own the exploration and growth of emerging paid channels
- Develop the testing roadmap
- Lead negotiations and partnerships with new media vendors, creators, and platforms
- Collaborate with creative, brand, and performance marketing teams
- Establish reporting frameworks to measure impact and ROI
- Stay ahead of cultural trends
- Build repeatable processes for piloting, evaluating, and scaling new channels
- 5–7 years in paid media, growth, or partnerships
- Experience in emerging channels or creator-driven marketing
- Deep familiarity with the creator economy
- Proven track record of testing and scaling unconventional channels
- Strong analytical skills and ability to translate data into actionable insights
- Excellent relationship builder
- A creative, curious mindset and a bias toward experimentation and speed
Good to Have
- Experience with programmatic TV/radio
- Experience with affiliate marketing
- Experience with influencer marketing platforms (e.g., Impact, Aspire, GRIN)
Perks & Benefits
- Openness and collaboration in the team
- Opportunity to shape the future of conversational marketing
- Continuous learning and exciting new projects
- Freedom to create, experiment, and bring ideas to life
- Annual professional development reimbursement
- Comprehensive medical, dental, and vision coverage
- Hybrid work options
- Generous leave options
- In-office perks, including free meals and snacks
- Company-funded sport activities
- Annual offsites and team-building events
Job Description
Growth Marketing Manager, Emerging Media
WHO WE ARE 🌍
We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.
With a diverse team spread across three continents, we’re building the leading Chat Marketing platform that is used - and loved - by more than 1.5 million customers worldwide.
WHAT WE'RE LOOKING FOR 🌟
We’re looking for a Growth Marketing Manager, Emerging Media - a curious, entrepreneurial marketer who thrives on testing what’s next.
You’ll lead Manychat’s expansion into new and underutilized paid channels, driving both performance and brand growth outside the walled gardens of Google and Meta.
From podcasts and creator communities to programmatic TV, sponsorships, and performance radio, you’ll identify, test, and scale new growth opportunities that connect Manychat with new audiences.
If you’re inherently social, understand the creator economy, and love turning bold ideas into measurable results, this is your playground.
WHAT YOU'LL DO 🚀
- Own the exploration and growth of emerging paid channels - podcasts, creator partnerships, newsletters, programmatic TV/radio, OOH, sponsorships, and more.
- Develop the testing roadmap, prioritizing experiments that balance short-term acquisition potential with long-term brand lift.
- Lead negotiations and partnerships with new media vendors, creators, and platforms.
- Collaborate with creative, brand, and performance marketing teams to ensure messaging and creative are adapted effectively across new placements and audiences.
- Establish reporting frameworks to measure impact and ROI, integrating learnings into Manychat’s broader performance playbook.
- Stay ahead of cultural trends - identifying the next opportunities in creator communities, emerging apps, and attention platforms.
- Build repeatable processes for piloting, evaluating, and scaling successful new channels.
WHAT YOU'LL BRING 💥
- 5–7 years in paid media, growth, or partnerships, with experience in emerging channels or creator-driven marketing.
- Deep familiarity with the creator economy - how creators monetize, collaborate, and influence purchase behavior.
- Proven track record of testing and scaling unconventional channels (podcasts, newsletters, sponsorships, influencer/affiliate programs, or OOH).
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent relationship builder - comfortable negotiating with partners and representing the brand externally.
- A creative, curious mindset and a bias toward experimentation and speed.
- Bonus: Experience with programmatic TV/radio, affiliate marketing, or influencer marketing platforms (e.g., Impact, Aspire, GRIN).
WHY YOU’LL LIKE IT HERE 🤩
- From Day One, you’ll feel part of a team who values openness and collaboration - and genuinely cares.
- Your actions shape what’s next, building the future of conversational marketing on a global scale.
- From continuous learning to exciting new projects, we make sure you have what you need to succeed.
- You’ll have the freedom to create, experiment, and bring your ideas to life, because we know you’ve got this.
WHAT WE OFFER 🤗
We care deeply about your growth, well-being, and comfort:
- 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
- 💙 Comprehensive medical, dental, and vision coverage for you and your dependents.
- 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
- 🍽️ In-office perks, including free meals and snacks.
- 🤝 Company-funded sport activities, annual offsites and team-building events.
Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.
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