Growth Marketing Specialist

As a Growth Marketing Specialist on the Media Partnerships & Integrations team, you will play a key role in driving strategic goals across DraftKings’ highest-profile media partnerships. You’ll lead campaign planning and execution across linear, digital, and integrated media channels, ensuring that every activation aligns with brand strategy and delivers measurable impact. This unique opportunity involves working at the intersection of marketing, media, and sports entertainment to bring campaigns to life for DraftKings’ Daily Fantasy Sports, Pick6, Casino, and Sportsbook products.

Must Have

• Lead day-to-day strategy, planning, and execution for marquee media partnerships
• Oversee integrated campaign activations across linear, OTT, and digital media
• Act as the primary liaison between DraftKings and media and agency partners
• Partner cross-functionally with Brand, Creative, Paid Media, Legal, and Analytics
• Collaborate with Analytics teams to evaluate campaign performance and provide insights
• Track and report on partnership performance, creative executions, and budget management
• Identify and capitalize on key sports and entertainment moments for media activations
• Stay current on media trends, sports integrations, and evolving marketing platforms
• 5+ years of experience in marketing, media partnerships, or sports entertainment
• Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field
• Strong understanding of both linear and digital media ecosystems
• Proven experience managing external partnerships and cross-functional campaign execution
• Excellent project management and organizational skills
• Confident communicator and relationship-builder
• Analytical mindset

Good to Have

• Experience working with media and/or a media agency
• Passion for sports, media, and entertainment

Perks & Benefits

• Bonus
• Equity
• Benefits
• Guidance through gaming license process if relevant

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Growth Marketing Specialist on the Media Partnerships & Integrations team, you’ll play a key role in driving strategic goals across DraftKings’ highest-profile media partnerships. You’ll lead campaign planning and execution across linear, digital, and integrated media channels—ensuring that every activation aligns with our brand strategy and delivers measurable impact. This is a unique opportunity to work at the intersection of marketing, media, and sports entertainment to bring campaigns to life for DraftKings’ Daily Fantasy Sports, Pick6, Casino and Sportsbook products.

What You’ll Do as a Growth Marketing Specialist, Media Partnerships & Integrations

• Lead day-to-day strategy, planning, and execution for DraftKings’ marquee media partnerships ensuring all integrations deliver against business and marketing objectives.
• Oversee integrated campaign activations across linear, OTT, and digital media, from concept through execution, ensuring alignment with contractual commitments and partner expectations.
• Act as the primary liaison between DraftKings and media and agency partners—managing communication, approvals, and deliverables to ensure flawless execution.
• Partner cross-functionally with Brand, Creative, Paid Media, Legal, and Analytics to deliver best-in-class campaigns that drive measurable growth.
• Collaborate with Analytics teams to evaluate campaign performance, provide actionable insights, and inform future media strategies.
• Track and report on partnership performance, creative executions, and budget management—ensuring accuracy, efficiency, and accountability.
• Identify and capitalize on key sports and entertainment moments for media activations, ensuring DraftKings remains top-of-mind with fans.
• Stay current on media trends, sports integrations, and evolving marketing platforms to bring innovative ideas to the team.

What You’ll Bring

• 5+ years of experience in marketing, media partnerships, or sports entertainment, ideally in a high-growth or fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field.
• Strong understanding of both linear and digital media ecosystems, including how integrations drive brand engagement and acquisition. Experience working with media and/or a media agency is a plus.
• Proven experience managing external partnerships and cross-functional campaign execution from briefing through recap.
• Excellent project management and organizational skills, with the ability to juggle multiple initiatives under tight timelines.
• Confident communicator and relationship-builder—able to influence internal stakeholders and collaborate effectively with partners.
• Analytical mindset with comfort working alongside data and measurement teams to optimize campaign outcomes.
• Passion for sports, media, and entertainment—always looking for new ways to engage fans and bring DraftKings to life across platforms.

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