Growth Operations Lead, Venmo

PayPal is seeking an exceptional Growth Operations Lead to join Venmo's Growth Marketing team. This high-impact role blends strategic marketing operations with operational problem-solving, requiring someone who can both envision the future of growth operations and solve complex operational challenges. The role focuses on transforming how growth teams work, driving efficiency across channels, and establishing scalable processes to accelerate marketing impact. This position reports to the Head of Growth and will work closely with lifecycle, paid media, and owned growth teams to create a more integrated and efficient marketing engine.

Must Have

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue.
• Leverage data and technology to optimize marketing strategies and campaign performance.
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals.
• Identify growth opportunities by analyzing and synthesizing data from multiple sources.
• Track, measure, and report program performance, optimizing for efficiency and scalability.
• Lead A/B testing and iterative optimization of campaigns and marketing programs.
• Optimize team structure and processes to foster a culture of high performance and innovation.
• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Good to Have

• Drive and implement transformational operational capabilities across lifecycle, owned, and paid channels.
• Support cross-functional process transformation initiatives that break down silos.
• Develop resource allocation frameworks that optimize team capacity.
• Create strategic roadmaps for operational excellence.
• Identify and advance new ways of working that increase efficiency.
• Serve as key business partner for major martech initiatives.
• Bridge the gap between marketing strategy and technical execution.
• Advocate for growth marketing requirements in martech roadmap discussions.
• Partner with martech stakeholders to influence technology decisions.
• Manage vendor and platform relationships.
• Partner with leadership to establish standardized workflows across Marketing, Creative, Legal, and Operations teams.
• Support end-to-end program management for critical initiatives.
• Contribute to portfolio performance reporting.
• Help create and socialize operational frameworks.
• Identify and manage operational dependencies affecting growth teams.
• Partner with growth leadership on operational strategy, capacity planning, and organizational design.
• Proactively identify and help solve emerging operational challenges.
• Provide upstream marketing consultation, leveraging channel expertise.
• Connect dots across the organization, identifying opportunities for synergy and efficiency.
• Support strategic planning and forecasting.
• 5-7 years of progressive marketing experience with at least 3-4 years in marketing operations, program management, or channel marketing roles.
• Hands-on channel marketing expertise - direct experience executing in lifecycle marketing strongly preferred; paid media or media planning experience also valuable.
• Experience contributing to operational transformations in complex environments.
• Demonstrated fluency with martech ecosystems through hands-on platform work, migration participation, or technical project involvement.
• Proven ability to work effectively with both technical (engineering, data) and business (marketing, product) stakeholders.
• Demonstrated ability to influence across multiple stakeholder groups and drive change collaboratively.
• Developing strategic mindset with ability to connect tactical execution to broader strategy.
• Systems thinking with transformational instincts.
• Analytical problem-solving - uses data to identify root causes and develop scalable solutions.
• Exceptional communication - can translate complex operational concepts for diverse audiences.
• Project management excellence - proven ability to manage multiple complex initiatives simultaneously.
• Understanding of marketing technology ecosystems including CDPs, ESPs, marketing automation, and analytics platforms.
• Hands-on experience with enterprise marketing platforms (bonus points for Braze).
• Solid grasp of marketing data flows, API integrations, and attribution methodologies.
• Understanding of campaign execution processes across paid, owned, and earned channels.
• Ability to translate technical constraints into business implications and vice versa.
• Experience collaborating with engineering teams.
• Experience in high-growth fintech, payments, or consumer technology companies.
• Exposure to chief of staff or strategic advisory work.
• Experience with successful vendor negotiations and technology implementations.
• Track record working in fast-paced, ambiguous environments where you've had to build structure.
• Background as an analyst or deep analytics/data experience (SQL, data modeling, quantitative analysis).

Perks & Benefits

• Flexible work environment
• Employee shares options
• Health insurance
• Life insurance
• Medical benefits
• Dental benefits
• Vision benefits

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking an exceptional Growth Operations Lead to join our Growth Marketing team at Venmo. This high-impact role blends strategic marketing operations with operational problem-solving, requiring someone who can both envision the future of our growth operations and roll up their sleeves to solve complex operational challenges. You'll be instrumental in transforming how our growth teams work, driving efficiency across channels, and establishing scalable processes that accelerate our marketing impact.

This position reports to the Head of Growth and will work closely with lifecycle, paid media, and owned growth teams to create a more integrated and efficient marketing engine. The ideal candidate brings hands-on channel marketing expertise, a transformational mindset, and the ability to identify and solve problems before they fully materialize.

Job Description:

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Expected Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

Key Responsibilities

Strategic Operations & Transformation (35%)

• Drive and implement transformational operational capabilities across lifecycle, owned, and paid channels, moving beyond optimization to reimagine what good could look like
• Support cross-functional process transformation initiatives that break down silos between growth teams, integrated marketing, and product marketing
• Develop resource allocation frameworks that optimize team capacity across multiple workstreams and enable data-driven prioritization decisions
• Create strategic roadmaps for operational excellence, identifying gaps between current state and future vision while painting a clear path forward
• Identify and advance new ways of working that increase efficiency, reduce friction, and enable teams to focus on high-impact activities

Marketing Technology & Systems Leadership (30%)

• Serve as key business partner for major martech initiatives, representing growth marketing priorities in platform migrations, capability assessments, and vendor evaluations
• Bridge the gap between marketing strategy and technical execution, translating business needs into actionable requirements for engineering partners
• Advocate for growth marketing requirements in martech roadmap discussions, ensuring our team's needs are understood and prioritized
• Partner with martech stakeholders to influence technology decisions that impact growth marketing capabilities
• Manage vendor and platform relationships, optimizing our technology investments for maximum business impact

Program Management & Operational Excellence (25%)

• Partner with leadership to establish standardized workflows across Marketing, Creative, Legal, and Operations teams
• Support end-to-end program management for critical initiatives, helping drive timelines, resolve blockers, and ensure delivery
• Contribute to portfolio performance reporting, ensuring growth team metrics and insights are accurately captured in weekly executive dashboards
• Help create and socialize operational frameworks including templates, processes, and best practices that scale across the organization
• Identify and manage operational dependencies affecting growth teams, surfacing risks and opportunities to leadership

Strategic Advisory & Problem Solving (10%)

• Partner with growth leadership on operational strategy, capacity planning, and organizational design
• Proactively identify and help solve emerging operational challenges before they become critical issues
• Provide upstream marketing consultation, leveraging channel expertise to improve campaign strategy and execution
• Connect dots across the organization, identifying opportunities for synergy and efficiency that others might miss
• Support strategic planning and forecasting, ensuring operational capabilities align with business ambitions

Preferred Qualifications

• 5-7 years of progressive marketing experience with at least 3-4 years in marketing operations, program management, or channel marketing roles
• Hands-on channel marketing expertise - direct experience executing in lifecycle marketing strongly preferred; paid media or media planning experience also valuable
• Experience contributing to operational transformations, whether as a key contributor or project lead in complex environments
• Demonstrated fluency with martech ecosystems through hands-on platform work, migration participation, or technical project involvement
• Proven ability to work effectively with both technical (engineering, data) and business (marketing, product) stakeholders
• Demonstrated ability to influence across multiple stakeholder groups and drive change collaboratively

Skills & Competencies

• Developing strategic mindset with ability to connect tactical execution to broader strategy
• Systems thinking with transformational instincts - consistently challenges status quo, envisions better ways of working, and understands how changes in one area impact the broader ecosystem
• Analytical problem-solving - uses data to identify root causes and develop scalable solutions
• Exceptional communication - can translate complex operational concepts for diverse audiences from engineers to executives
• Project management excellence - proven ability to manage multiple complex initiatives simultaneously

Technical & Platform Knowledge

• Understanding of marketing technology ecosystems including CDPs, ESPs, marketing automation, and analytics platforms
• Hands-on experience with enterprise marketing platforms (bonus points for Braze)
• Solid grasp of marketing data flows, API integrations, and attribution methodologies
• Understanding of campaign execution processes across paid, owned, and earned channels
• Ability to translate technical constraints into business implications and vice versa
• Experience collaborating with engineering teams

Nice to Have

• Experience in high-growth fintech, payments, or consumer technology companies
• Exposure to chief of staff or strategic advisory work
• Experience with successful vendor negotiations and technology implementations
• Track record working in fast-paced, ambiguous environments where you've had to build structure
• Background as an analyst or deep analytics/data experience (SQL, data modeling, quantitative analysis)

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com

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The US national annual pay range for this role is $100,500 to $173,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

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to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community

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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.