Intern, Digital & Performance Marketing, Disney+

2 Months ago • Upto 1 Years • Marketing

Job Summary

Job Description

The internship involves planning and executing digital & performance marketing strategies for Disney+. Responsibilities include managing performance-focused acquisition campaigns across digital media and affiliate marketing, from ideation to optimization and analysis. The role focuses on driving Disney+ brand awareness and subscriber acquisition, optimizing campaigns for cost efficiency and reach, and analyzing competitor activities. The intern will utilize data analytics, A/B testing, and various marketing tools to achieve subscriber targets. Experience creating digital ads (banners/videos) and familiarity with data analysis dashboards are beneficial. The internship runs full-time (Monday-Friday, 9 am-6 pm) from May to August 2025.
Must have:
  • Manage performance marketing campaigns
  • Data analysis & optimization
  • Digital ad creation experience
  • Strong understanding of digital media trends
Good to have:
  • Experience with marketing dashboards
  • Familiarity with Google Analytics

Job Details

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
 

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The intern role will gain exposure in the planning and execution of digital & performance marketing and communication strategies and activities, collaborating across various functions such as Lifecycle, Data & Analytics as well as wider Brand Marketing team. The role will also help understanding core responsibilities around media strategy, media planning and media buying for Disney streaming services, delivering best in class media plans to support local brand and acquisition marketing campaigns.
 

This role will help in exposure to driving awareness of Disney+ brand and subscriber acquisition efforts for Disney’s streaming service, ensuring subscriber targets are delivered.

Responsibilities:

  • End to end Performance Marketing – overall acquiring and growing subscribers; managing performance focused acquisition campaigns on digital media, affiliate marketing - from ideation to media planning to optimization and performance analysis / insightful outcomes & actions.
  • Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking, data & analytics
  • To learn new tools and technology around creative automation and data dashboards.
  • Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
  • Daily check of campaigns and performance across various internal / external consoles to drive consistent performance and to identify optimization tactics.
  • Stand by for adjusting, optimizing & making changes across campaigns if needed.
  • Provide frequent local media benchmarks analysis on best performing ads and competitor activity; either via media agency sources or internal 3rd party applications.
  • Drive digital marketing efficiencies and reach through continuous localized communication testing (a/b), innovation using different platforms and new products/formats
  • Responsible for local adjustments and optimizations in creative (language / format etc.)
  • Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimize measurement metrics
  • Deliver most effective Cost of Acquisition (CPA) and expected Subscriber Volume; deliver most effective Cost per Reach / Engagement for awareness campaigns.
  • Manage agencies to executive best in class subscriber acquisition activities & media placements to build awareness.
  • Strong grasp in Mobile & App Install / Purchase lead (CPS based) campaigns as well as App based 3rd Party tools for optimization & data processing.

Internship Requirements:

  • Currently an undergraduate pursuing a bachelor's degree/diploma 
  • Still an undergraduate and not yet graduated during the internship period
  • Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between May to August 2025
  • Indicate your internship availability (start and end date) in your resume 
  • Indicate your expected graduation date in your resume 

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted. 

Requirements:

  • Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing Communications, Communications, Media, Data and Analytics, or a related field
  • Experience on creating digital ads – banners / videos is an added advantage
  • Good understanding and working knowledge of MS Excel & PPT, Google Analytics
  • Exposure on working with data analysis & marketing dashboards 
  • Digital Native, sound understanding on trends across digital media

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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