The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Dragon Age, Apex Legends, and Battlefield.

International Brand Marketing

The International Brand Marketing Team guides the connection of Global Brands to local audiences in culturally meaningful ways, and is responsible for the go to market integrated omni-channel campaign planning and execution, ensuring our markets build aligned plans reflective of an overarching worldwide strategy. We we are on a mission to find a successful marketer who can develop channel marketing activations across the UK and Ireland region, with a focus on building and marketing the brand Battlefield. A list of specific responsibilities and qualifications you will need for this role can be found below.

Responsibilities

You will create the regional go-to market strategy and omni-channel campaigns to grow player acquisition and engagement, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party Partners, Commercial Growth, Talent, or Licencing) within the UK and Ireland
You will apply player, market and product insights, along with our goals and strategies, to define marketing activation approach, tactics and key performance indicators
You will collaborate upstream and downstream with local marketing and other channel leads, ensuring the local plans are aligned and inclusive of culturalization initiatives, while being reflective of overarching global brand strategies
You will track and interpret data on local campaign & competitor performance and translate them into recommendations and actions as well as surface country insights and opportunities to inform the marketing strategic planning for the Battlefield brand
You will support managing agencies (Marketing, Influencers & Communications) and partners to bring our campaigns to life
You will track regional non-media budget and raise Purchase Orders for the approved campaign execution
You will help guide process to ensure legal approval on local activations and ensure UKI legal guidelines are followed
You will be a local brand champion and guardian for the Battlefield brand

Qualifications

Technical Skills

5+ years of Brand Marketing & campaign management experience in gaming or entertainment
Digital marketing background with full-funnel approach. Understanding of marketing indicators and campaign optimization factors
Experience with local market nuance and trends, expected to help ensure regional inputs are considered in global planning
Deep territory expertise of the UK entertainment landscape. Staying up to date and always about the changing dynamics of the marketplace, audience & platform trends alongside the competitive landscape.
Agency Management (Marketing, Communications and Influencers) and project management experience
Experience in managing M&S budgets and understanding of P&L components
Impeccable English required to manage at ease communication across a matrix of international counterparts
Leadership experience or desire for leadership
Confidence in presenting in front of various teams, local and global, as well as ability to cohesively and clearly express yourself in writing
Advanced Excel (can maintain complex spreadsheets) / PowerPoint / AirTable / Miro and familiarity with other leading marketing platforms

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.