Brand Manager, World Of Warcraft

Team Name:

World of Warcraft

Job Title:

Brand Manager, World Of Warcraft

Requisition ID:

R023881

Job Description:

Job Title: Brand Manager, World of Warcraft | Irvine, CA

Reporting To: Associate Director, Brand Marketing

Department: Global Marketing, World of Warcraft

Location: Irvine, CA

Your Mission:

Join the epic adventures of the World of Warcraft Brand team as we quest for a daring Brand Manager to lead our marketing charge! We seek a Marketing Champion who excels in both the art and science of brand management, with a proficiency in crafting and implementing strategic and creative platforms for AAA game launches. This role demands a dynamic individual who can define the Creative Strategy for WoW Classic, rally cross-functional teams, and bring our brand vision to life. If you're passionate about gaming and possess a dynamic marketing attitude, this is your opportunity to elevate one of the most iconic brands in the industry.

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

Responsibilities:

• Be responsible for the creation and implementation of detailed global marketing plans, ensuring alignment with brand objectives and market trends. This includes both digital and traditional marketing channels.
• Work closely with game development, and creative teams to ensure consistent and cohesive brand messaging across all touchpoints. This includes maintaining strong internal communication and coordination with international teams.
• Drive the execution of high-impact, innovative marketing campaigns that resonate with diverse audiences. Leverage new technologies and platforms to engage consumers effectively.
• Being responsible for the production of tentpole campaign activations from inception to launch.
• Leading Agency relationships and keeping teams aligned against schedules and strategic campaign pillars.
• Present campaigns to key collaborators and driving the implementation of approved plans by global cross functional teams.
• Analyze market trends, consumer behavior, and campaign performance metrics to optimize marketing strategies. Use data to inform decision-making and demonstrate return on investment on marketing initiatives.

Requirements

• Bachelor’s Degree or equivalent experience in Marketing, Communications, Business, or a related field.
• 6+ years’ of proven track record in brand management, preferably in the video game industry or a related entertainment field.
• Proven record of launching successful marketing campaigns for AAA brands across multiple channels and platforms
• Creative and Analytical Skills: Ability to blend creativity with analytical thinking to develop compelling marketing campaigns and measure their efficiency.
• Outstanding leadership skills with the ability to encourage and lead cross-functional teams. Strong communication and presentation skills, capable of influencing collaborators at all levels.
• Proficiency with digital marketing tools and platforms, and an understanding of how to demonstrate technology for marketing success.
• A passion for gaming, gaming culture, and strong understanding of current industry trends, player behavior, and product life cycles.

Pluses

• Experience collaborating with international teams to implement global campaigns.
• Direct experience marketing video games or other entertainment media.
• In-depth knowledge of Blizzard games, particularly World of Warcraft.

By joining our team, you'll have the opportunity to craft the future of one of the most beloved franchises in gaming. We're looking for a hard-working, innovative leader who can drive our brand to new heights and connect with players around the world. If you thrive in a dynamic, fast-paced environment and have a deep love for gaming, we want to hear from you!

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.