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Marketing Brand Manager

Shanghai, China (On-site)

Marketing Brand Manager

1 Month ago • 3 Years + • Marketing

About the job

5 skills required for this role

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multiplayer

marvel

data-science

business-intelligence

cross-functional

Job Description

Scopely is seeking a Marketing Brand Manager to lead customer acquisition marketing strategies for STFC in China. You'll own local acquisition performance, lead strategic experimentation on user acquisition channels, and work with partners to drive profitable growth. Must have 3+ years of experience in user acquisition, performance marketing, or brand marketing for mobile games.

Must have:

User Acquisition
Mobile Games
Performance Marketing
Brand Marketing

Good to have:

Data-driven Analysis
Creative Campaigns
Budget Management
Bilingual (English/Mandarin)

Perks:

Global Company
Game Development

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Description

Scopely is looking for a Marketing Brand Manager to join our Star Trek Fleet Command team in Shanghai.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Star Trek Fleet Command's ongoing success goes from strength to strength. Our in-house developed 4X MMO was launched in 2018 and continues to evolve, being consistently one of the top 10 gross revenue Massive Multiplayer Strategy games on the market.

What You Will Do

This role will lead the planning, development of customer acquisition marketing strategies for STFC China version to drive profitable growth in the China market. In coordination and collaboration with our partner in China, you will own local acquisition performance while leading strategic experimentation on all key current and potential user acquisition channels.

Own a comprehensive understanding of the business environment of China market for Marketing Strategies, Brand Marketing Campaigns, and various mobile game-related growth marketing programs to achieve the target growth of the game.
Discuss, review and confirm strategic, sustained user acquisition campaigns with publisher, driving continued high-quality volume to the game.
Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators of the game, and working with Analytics on implementing improved Business Intelligence.
Own cross-functional and executive communication & strategy setting on user acquisition plans, working in conjunction with Product, Finance, Creative, Data Science & Engineering.
Help shape the development of technical tools designed to enhance and streamline UA operations and analysis
Drive and defend the consumer advertising and brand marketing for a Scopely portfolio game.
Work internally and with partner & licensor to build and optimize marketing and advertising that drives player awareness, interest and engagement.

What We’re Looking For

3+ years of experience in user acquisition, performance marketing strategies or brand marketing strategies and campaigns for mobile games
Demonstrated ability to effectively manage and optimize marketing and acquisition budgets both large (multi-million) and small (several hundred thousand dollars)
A balance of data-driven, analytical skills with demonstrated creative campaign wins
Bilingual in English and Mandarin.
Strong understanding of fast paced gaming industry and game user trends
A high level of integrity, candor, & humility
Respect for others and a collaborative spirit
Results driven, a desire to win

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com.

Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment. All official Scopely, Inc. recruiters only use email domains that end with @scopely.com.

Our official website is www.scopely.com. Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com.

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