Internet Marketing Account Strategist
About the job
Summary
The Internet Marketing Account Strategist at WebFX will be responsible for optimizing client websites for search engines (on-page SEO), supporting senior marketers on large campaigns, developing SEO content strategies, creating digital marketing campaign reports, analyzing competitors, managing SEO and PPC campaigns, correcting website backend issues, optimizing web content for keywords, managing email marketing campaigns, performing A/B testing, and driving client success. The role involves a diverse range of responsibilities, including content strategy development, managing client ad campaigns, and updating website content. This position is not client-facing.
Must have:
- On-page SEO optimization
- Content strategy development
- Digital marketing campaign reporting
- Competitor analysis
- Client ad campaign management
- Website content updates
- Strong written communication
- Basic HTML knowledge
- Data analysis skills
Good to have:
- Advertising agency experience
- Google Analytics experience
Perks:
- Flexible schedule
- 150% company match of personal charity donations
- Generous paid time off
- Employee wellness program
- FXLearns library
- Humanitarian trips
- Casual dress code
- Personal desk fund
- Merit-based promotions
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WebFX is a proud Google Premier Partner with 5 offices in the US as well as an office in Antigua, Guatemala and another in South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 18+ Countries) and have done so for 10+ years.
Why Choose WebFX?
- We've been named the Best Place To Work in Pennsylvania 9 years in a row 🎉
- We're expanding! New offices in Antigua Guatemala, Cape Town South Africa, St Petersburg FL, and Lancaster and York PA 🌱📈
- Prior knowledge/experience is not required for any of our roles, we provide all of the training and tools necessary for you to be successful!
- Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
- 150% Company Match Of Personal Charity Donations
- Generous Paid Time Off 🏖
- Employee Wellness Program
- Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books 📚
- Humanitarian Trips ✈️
- Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
- Personal Desk Fund 💰
- Merit-based promotions (we promote from within, you will move up and grow here!)
We’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:
Who We're Looking For
- Desired Education
- Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)
- General Knowledge
- Strong English written communication skills. Resume must be in English to be considered.
- Solid understanding of the Internet
- Solid understanding of basic copywriting
- Solid web copywriting skills
- Experience
- Should have customer service experience in any industry
- Basic HTML experience (a plus)
- Advertising agency experience (a plus)
- Any digital marketing experience (a plus)
- Experience with Google Analytics (a plus)
- Qualities
- Stays up to date on new changes to the web and actively reads several blogs
- Professional, dependable, solid work ethic
- Detail-oriented
- Self-motivated
- An eye for detail
- Dedication to quality and high level of follow through
- Approaches problem solving proactively and in a professional manner
- Excellent time/project management skills
- Solid analytical skills and ability to make decisions based on data
- Creative problem solving abilities
- Ability to meet deadlines
- Outstanding written communication skills
What You'll Do
- Responsibilities
- Optimizing client website for search engines (on-page SEO)
- Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
- Developing SEO content strategy for our copywriting team to create
- Creating digital marketing campaign reports
- Analyzing competitors’ websites and online marketing initiatives
- Managing client SEO and PPC campaigns
- Correcting technical issues on the backend of websites
- Optimizing web content for keywords related to customer products and services
- Managing email marketing campaigns
- Performing A/B, website usability, and website conversion rate testing
- Driving client success on the web
- Percentage Breakdown
- 5% analyzing clients’ competitors
- 10% writing ad copy, emails, etc
- 10% creating revenue, ROI and traffic reports for client campaigns
- 10% client strategy and analytics
- 15% managing other digital marketing campaigns - i.e. Email, CRO, etc.
- 15% building/developing content strategy
- 15% managing client ad campaigns
- 20% updating website content
- Note: The Internet Marketing Account Strategist is not a client-facing position
Compensation
Negotiable, based on experience
Check out our culture on social media:
Please submit resume or CV (in English) to be considered for this opportunity.
*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!
WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!
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