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Internet Marketing Account Strategist

Sacatepéquez Department, Guatemala (On-site)

Internet Marketing Account Strategist

3 Weeks ago • 4-8 Years • Marketing

About the job

6 skills required for this role

Test your skills to join the top 1% applicants for this job

html

seo

google-analytics

excel

creative-writing

content-strategy

Job Description

The Internet Marketing Account Strategist at WebFX will be responsible for optimizing client websites for search engines (on-page SEO), supporting senior marketers on large campaigns, developing SEO content strategies, creating digital marketing campaign reports, analyzing competitors, managing SEO and PPC campaigns, correcting website backend issues, optimizing web content for keywords, managing email marketing campaigns, performing A/B testing, and driving client success. The role involves a diverse range of responsibilities, including content strategy development, managing client ad campaigns, and updating website content. This position is not client-facing.

Must have:

On-page SEO optimization
Content strategy development
Digital marketing campaign reporting
Competitor analysis
Client ad campaign management
Website content updates
Strong written communication
Basic HTML knowledge
Data analysis skills

Good to have:

Advertising agency experience
Google Analytics experience

Perks:

Flexible schedule
150% company match of personal charity donations
Generous paid time off
Employee wellness program
FXLearns library
Humanitarian trips
Casual dress code
Personal desk fund
Merit-based promotions

WebFX is a proud Google Premier Partner with 5 offices in the US as well as an office in Antigua, Guatemala and another in South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 18+ Countries) and have done so for 10+ years.

Why Choose WebFX?

- We've been named the Best Place To Work in Pennsylvania 9 years in a row 🎉

- We're expanding! New offices in Antigua Guatemala, Cape Town South Africa, St Petersburg FL, and Lancaster and York PA 🌱📈

- Prior knowledge/experience is not required for any of our roles, we provide all of the training and tools necessary for you to be successful!

- Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)

- 150% Company Match Of Personal Charity Donations

- Generous Paid Time Off 🏖

- Employee Wellness Program

- Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books 📚

- Humanitarian Trips ✈️

- Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code

- Personal Desk Fund 💰

- Merit-based promotions (we promote from within, you will move up and grow here!)

Learn more about our Guatemala office here!

We’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:

Who We're Looking For

Desired Education
Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

General Knowledge
Strong English written communication skills. Resume must be in English to be considered.
Solid understanding of the Internet
Solid understanding of basic copywriting
Solid web copywriting skills

Experience
Should have customer service experience in any industry
Basic HTML experience (a plus)
Advertising agency experience (a plus)
Any digital marketing experience (a plus)
Experience with Google Analytics (a plus)

Qualities
Stays up to date on new changes to the web and actively reads several blogs
Professional, dependable, solid work ethic
Detail-oriented
Self-motivated
An eye for detail
Dedication to quality and high level of follow through
Approaches problem solving proactively and in a professional manner
Excellent time/project management skills
Solid analytical skills and ability to make decisions based on data
Creative problem solving abilities
Ability to meet deadlines
Outstanding written communication skills

What You'll Do

Responsibilities
Optimizing client website for search engines (on-page SEO)
Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
Developing SEO content strategy for our copywriting team to create
Creating digital marketing campaign reports
Analyzing competitors’ websites and online marketing initiatives
Managing client SEO and PPC campaigns
Correcting technical issues on the backend of websites
Optimizing web content for keywords related to customer products and services
Managing email marketing campaigns
Performing A/B, website usability, and website conversion rate testing
Driving client success on the web

Percentage Breakdown
5% analyzing clients’ competitors
10% writing ad copy, emails, etc
10% creating revenue, ROI and traffic reports for client campaigns
10% client strategy and analytics
15% managing other digital marketing campaigns - i.e. Email, CRO, etc.
15% building/developing content strategy
15% managing client ad campaigns
20% updating website content
Note: The Internet Marketing Account Strategist is not a client-facing position

Compensation

Negotiable, based on experience

Check out our culture on social media:

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Please submit resume or CV (in English) to be considered for this opportunity.

*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

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