Jr. Retention Marketer
Catalys
Job Summary
We are seeking a Jr. Retention Marketer to own the customer lifecycle and drive growth through strategic, data-led retention campaigns. This high-impact role focuses on converting first-time buyers into repeat customers and maximizing customer lifetime value. Responsibilities include designing email/SMS templates, deploying automated campaigns, coordinating creative content, conducting hygiene checks, and analyzing performance for optimization.
Must Have
- Take full ownership of the customer lifecycle
- Drive growth through strategic, data-led retention campaigns
- Design and set up reusable email and SMS templates
- Plan and deploy automated and one-time campaigns across retention channels
- Collaborate with designers and copywriters for campaign alignment
- Conduct regular QA checks on templates, flows, and lists
- Track campaign performance, analyze metrics, and suggest improvements
- Understanding of customer segmentation, lifecycle stages, and key retention metrics (LTV, churn)
- Ability to write clear, engaging copy for email and SMS campaigns
- Hands-on experience with Klaviyo, Bitspeed, or similar marketing automation tools
- Comfortable working with campaign data and performance reports
- Strong verbal and written communication skills to coordinate with creative and tech teams
Good to Have
- 1.5+ years of experience in D2C retention or lifecycle marketing
- Prior exposure to consumer brands or e-commerce environments
- A detail-oriented approach with a focus on consistency and campaign hygiene
Perks & Benefits
- Flexible remote work (pajamas encouraged!)
- Competitive salary (we value your time and effort!)
- Fun and supportive team culture (we value good vibes and killer memes!)
- Growth opportunities to learn and develop your skills
- Opportunity to make a real impact on growing e-commerce businesses
Job Description
We’re seeking a Retention Marketing Junior who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where you’ll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value.
##### Key Responsibilities
- Template Creation: Design and set up reusable email and SMS templates that maintain brand consistency.
- Campaign Creation: Plan and deploy automated and one-time campaigns across retention channels (email, SMS, etc.) to improve repeat purchase rate and engagement.
- Creative & Copy Coordination: Collaborate with designers and copywriters to ensure campaigns are aligned with messaging, visual identity, and performance goals.
- Hygiene Checks: Conduct regular QA checks on templates, flows, and lists to ensure deliverability and compliance with best practices.
- Reporting & Optimization: Track campaign performance, analyze metrics, and suggest improvements for open rates, click rates, and conversions.
##### Required Skills
- Basics of Retention Marketing: Understanding of customer segmentation, lifecycle stages, and key retention metrics (LTV, churn, etc.).
- Copywriting: Ability to write clear, engaging copy suited for email and SMS campaigns.
- Technical Tools:
- Hands-on experience with Klaviyo, Bitspeed, or similar marketing automation tools used in D2C brands.
- Analytical Thinking: Comfortable working with campaign data and performance reports.
- Collaboration & Communication: Strong verbal and written communication skills to coordinate with creative and tech teams.
##### Preferred Background
- 1.5+ years of experience in D2C retention or lifecycle marketing.
- Prior exposure to consumer brands or e-commerce environments.
- A detail-oriented approach with a focus on consistency and campaign hygiene.
What we offer
- Flexible remote work (pajamas encouraged!)
- Competitive salary (we value your time and effort!) 💰
- Fun and supportive team culture (we value good vibes and killer memes!) 😉
- Growth opportunities to learn and develop your skills
- Opportunity to make a real impact on growing e-commerce businesses
If you’re passionate about building long-term customer relationships and driving meaningful growth through retention marketing, we’d love to hear from you.