Lead Product Marketing Manager

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build a lasting business including: paid memberships, free memberships, community chats, live video, and selling to fans directly with one-time purchases.

Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with:

• $10 billion+ in revenue generated since Patreon's inception
• 100 million+ free memberships for fans who may not be ready to pay just yet, and
• 25 million+ paid memberships on Patreon today.

We’re continuing to invest heavily in building the most talented team in the Creator Economy and are looking for a Product Marketing Lead team to support our mission.

About the Team:

Commerce is where Patreon turns creator passion into sustainable income. We’re building toward our vision of a better internet while staying laser-focused on monetization so creators truly earn. Our team integrates commerce into every surface of the app, shaping experiences like Autopilot (so creators can automate their business), Gifting (send a piece of media or a membership), ticketed live events, and seamless one-time payments. We obsess over the full creator–fan journey, turning casual fans into true supporters and unlocking recurring income for creators.

At Patreon, Product Marketing is where ideas become products that creators love. Product marketers here shape the product vision itself — not just the launch plan — embedding with Product, Design, UXR, and Data Science to turn creator insights into GTM strategies that drive real impact. This is a high-autonomy, high-visibility role: you’ll own the narrative, the creative direction, and the full go-to-market motion, working across 0–1 bets to scaled brand campaigns. It’s product marketing at its highest level, blending strategy, storytelling, and business impact with the scope to truly move the needle for millions of creators and fans.

What you'll do:

• Lead the go-to-market strategy and vision for key consumer product areas
• Partner with Product, Design, Engineering, UXR, and Data Science to shape the roadmap
• Conduct creator and fan research to uncover needs, use cases, and insights
• Craft compelling product narratives and breakthrough GTM plans
• Drive 0–1 product development and launch high-priority products to market
• Own the end-to-end product journey across the lifecycle — from ideation to adoption

About You

• 6+ years in product marketing at a tech company, with a track record of scaling consumer products; bonus if you’ve worked on creator-focused or commerce tools
• Excellent communicator, able to work seamlessly with both highly technical and highly creative teams
• Proven success managing large cross-functional teams
• Experience influencing product development and strategy using both quantitative and qualitative insights
• Deep product intuition with a knack for surfacing meaningful insights and latent user needs
• A passion for helping creators — and a bias toward action

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:

• Put Creators First | They’re the reason we’re here. When creators win, we win.
• Build with Craft | We sign our name to every deliverable, just like the creators we serve.
• Make it Happen | We don’t quit. We learn and deliver.
• Win Together | We grow as individuals. We win as a team.

We hire talented and passionate people from different backgrounds across the organization. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you.

Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. If you need a reasonable accommodation during the interview process, please let us know via email at accomodations@patreon.

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.

Patreon operates under a hybrid work model, where employees based in office locations are expected to come into the office two days per week, excluding sick time and paid leave. The goal of this policy is to be intentional about the in-person time we spend together to strengthen the feeling of community at Patreon. Candidates hired into remote-eligible roles are not expected to meet the same requirements.

At Patreon, we believe in fair and transparent pay. In compliance with New York and California pay transparency laws, we are sharing the expected salary range for this role.

The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role’s job family. The final offer will be based on candidate’s experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon’s leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions.

Patreon reserves the right to modify or update compensation and benefits at any time.

Compensation Range: $188K - $282K