About the role
Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.
We’re looking for a Lifecycle Marketing Lead to lead Attio’s lifecycle marketing efforts, focusing on user onboarding, activation, engagement, retention, revenue-generating campaigns as well as delivering all company comms via email and in-product notifications, reporting to the Head of Growth Marketing.
What you'll do
Lead Attio’s email and in-product notification channels, owning the delivery of all company communications, evergreen programs, and experiments to improve key metrics.
Build and continuously improve our user lifecycle flow via email and in-product notifications focusing on improving activation for different user segments.
Launch, test, and iterate evergreen user engagement, retention, and revenue-generating campaigns and tracks.
Partner with other Marketing teams and EPD to launch company announcements and new product features.
Ensure all emails and in-product notifications fit and reinforce our brand from a copy and design standpoint.
Partner with Engineering to build and maintain the infrastructure to target different audience segments, users, and relevant product signals and track lifecycle marketing effectiveness.
What you'll bring
4 to 6 years of experience in lifecycle marketing, with a strong track record of building onboarding, activation, engagement, and upsell programs.
Proven success driving activation and revenue for product-led growth businesses.
Strong experimentation and analytics background.
Building lifecycle motions - onboarding, activation, engagement, upsells, and churn prevention - that drive impact in activation and product engagement.
Working cross-functionally with other Marketing teams and EPD to build lifecycle marketing program infrastructure and ongoing processes.
Establishing and measuring success of lifecycle marketing experiments (e.g. pre/post, A/B, holdouts, etc.).
Harnessing product, billing, and CRM data to trigger personalized, usage-based lifecycle campaigns that drive activation, expansion, and retention
Proven mastery of lifecycle marketing tools and techniques. We currently use Customer.io fed via Segment from BiqQuery plus Postmark for transactional emails. Our emails are written in either MJML or in React rendered to HTML.
Salary range
New York: Competitive salary of $120,000 - $150,000
London: Salary will be discussed during the interview process
What does the hiring process look like?
Screens
Introductory call ~ 30 minutes
Meet the VP of Marketing ~ 45 minutes
Interviews
Customer lifecycle + data ~ 30 minutes
Taste + craft ~ 30 minutes
Systems thinking ~ 30 minutes
Offer stage
Meet an exec ~ 30 minutes
Offer call
A lot of our interviews are enabled through self-scheduling but we are always on hand to speak to you or answer questions throughout the process. At the offer stage, you may want to speak to more of the team, see a demo, or have other suggestions for us.
