Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at Solace, you will be responsible for shaping how we communicate with patients throughout their journey, from initial awareness to long-term engagement and retention. You’ll collaborate closely with cross-functional teams to refine our lifecycle programs, test, and scale operational excellence across channels like email and SMS. This is a hands-on role for a strategic thinker and meticulous executor who thrives on ownership and iteration in a fast-moving environment.

Must Have

• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention.
• Design, launch, and analyze multi-channel lifecycle programs that drive measurable improvements.
• Develop experimentation frameworks and partner with Analytics to surface insights.
• Collaborate cross-functionally with Product, Data, and Operations.
• Implement and maintain complex automation workflows in Customer.io.
• Ensure quality and compliance through rigorous QA across communications.
• Translate insights into strategy, refining targeting, creative, and cadence.
• 7+ years of experience in lifecycle, CRM, or retention marketing.
• Proven track record of owning and scaling multi-channel lifecycle programs.
• Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar).
• Strong understanding of A/B testing, experimentation design, and data-driven decision-making.
• Experience collaborating with cross-functional partners (e.g., product, design, analytics, operations).
• Proficiency in data interpretation, reporting, and optimization.
• Exceptional organization and attention to detail, managing multiple priorities.
• A bias for action, moving fast and making sound decisions.
• Applicants must be based in the United States.

Good to Have

• Experience in healthcare, fintech, or other regulated industries.

About the Role

As a Lifecycle Marketing Manager at Solace, you’ll be responsible for shaping how we communicate with patients throughout their journey — from initial awareness to long-term engagement and retention. You’ll collaborate closely with cross-functional teams to refine our lifecycle programs, test, and scale operational excellence across channels (email, SMS, and beyond). This is a hands-on role for a strategic thinker and meticulous executor who thrives on ownership and iteration in a fast-moving environment.

What You’ll Do

• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention.
• Design, launch, and analyze multi-channel lifecycle programs that drive measurable improvements in activation, conversion, and patient satisfaction.
• Develop experimentation frameworks—from hypothesis creation to measurement—and partner with Analytics to surface insights that fuel iteration and innovation.
• Collaborate cross-functionally with Product, Data, and Operations to ensure alignment, consistency, and scalability of all lifecycle efforts.
• Implement and maintain complex automation workflows in Customer.io, leveraging segmentation, conditional logic, and personalization to deliver tailored experiences.
• Ensure quality and compliance through rigorous QA across communications, safeguarding accuracy, brand alignment, and regulatory adherence.
• Translate insights into strategy, using performance data to continuously refine targeting, creative, and cadence for optimal outcomes.

What Success Looks Like

A high-performing lifecycle ecosystem that runs with precision, agility, and measurable impact — delivering the right message, to the right person, at the right time, every time.

Who You Are

• A strategic operator who can think holistically about the patient journey while staying detail-obsessed in execution.
• A data-informed marketer who loves using experimentation and analytics to improve every touchpoint.
• A builder and optimizer who can bring structure and process to fast-evolving environments.
• A collaborative partner who thrives on cross-functional work and constructive feedback.
• Excited to contribute hands-on in a high-growth, mission-driven startup.

This is an individual contributor role reporting directly to the Head of Lifecycle Marketing.

What You Bring to the Table

• 7+ years of experience in lifecycle, CRM, or retention marketing — ideally in a consumer-facing environment.
• Proven track record of owning and scaling multi-channel lifecycle programs that deliver measurable business results.
• Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar) and dynamic personalization strategies using Liquid or conditional logic.
• Strong understanding of A/B testing, experimentation design, and data-driven decision-making.
• Experience collaborating with cross-functional partners (e.g., product, design, analytics, operations) to deliver seamless, customer-centric campaigns.
• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.
• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.
• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.
• Bonus: experience in healthcare, fintech, or other regulated industries.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

Fraudulent Recruitment Advisory: Solace Health will NEVER request bank details or offer employment without an interview. All legitimate communications come from official solace.health emails only or ashbyhq.com. Report suspicious activity to recruiting@solace.health or advocate@solace.health.

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