Lifecycle Marketing Specialist

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re looking for a Lifecycle Marketing Specialist for a remote opportunity with a leading outdoor apparel brand.

In this role, you will lead the discovery phase of a platform consolidation and lifecycle marketing rebuild. Your focus will be on aligning Klaviyo and Attentive systems, assessing consolidation impacts, and identifying gaps in current lifecycle flows to enhance a more integrated, cross-channel customer experience. This opportunity is fully remote, but candidates must be able to work Pacific Time Zone hours.

There is no application deadline for this role.

Lifecycle Marketing Specialist Responsibilities:

Platform Consolidation Planning:

• Consolidate and deduplicate subscriber lists across Klaviyo and Attentive.
• Align preference centers for email and SMS compliance and consent management.
• Plan for sender domains and short code usage.
• Address account settings, integrations, and compliance considerations for both platforms.
• Coordinate cross-channel elements (e.g., shared triggers, suppression logic, and timing).
• Account for Amperity feed dependencies.

Impact Assessment:

• Evaluate projected contact volume and analyze messaging frequency for billing implications.
• Identify any deliverability concerns or reputation management across channels.
• Identify reporting and analytics improvements or limitations.
• Flag potential risks or disruptions during migration.

Lifecycle Rebuild Planning:

• Audit current email and SMS flows for rebuild needs.
• Identify missing or outdated events to trigger flows.
• Assess creative asset needs (copy/design).
• Identify flow builds or edits required to replicate existing programs.

Lifecycle Marketing Specialist Qualifications:

• Strong experience in CRM, automation setup, or lifecycle marketing.
• Familiarity with Klaviyo, Attentive, and CDPs.
• Strong understanding of MarTech.
• Detail-oriented with excellent project management and communication skills.
• Available for the life of the project.
• Can work remote from anywhere, but must work Pacific Time Zone.

Perks & Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.

*Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.