Local Sales Manager - WEWS

4 Minutes ago • 7 Years + • Sales

Job Summary

Job Description

The E.W Scripps company is hiring a Local Sales Manager at WEWS. This individual will lead a local sales team to help local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television. The role involves collaborating with other sales managers, organizing and managing a team of Account Executives, negotiating, developing new business, and utilizing the Scripps Sales Process (SSP) to build effective sales strategies.
Must have:
  • Lead a local sales team.
  • Help local businesses grow through multi-platform advertising solutions.
  • Collaborate with DOS and other sales managers and departments.
  • Organize, direct, and manage Account Executives.
  • Negotiate ratings, rates, and budgets.
  • Develop new business across broadcast, digital, and mobile platforms.
  • Utilize and coach Account Executives on Scripps Sales Process (SSP).
  • Train, develop, and motivate the local sales team.
  • Maintain positive relationships with outside vendors.
  • Interface with traffic systems and personnel.
  • Oversee accounts receivable and credit policies.
  • Develop and implement pricing and packaging.
  • Forecast sales revenue and manage department expenses.
  • Bachelor’s degree in business or related field or equivalent experience.
  • 7+ years proven success in media sales.
  • Experience in agency and direct strategic account management.
  • Experience with broadcast inventory and digital/video capabilities.
Good to have:
  • Aptitude for informal leadership and mentoring.
  • Strong coaching and feedback skills.
  • Ability to motivate others toward team goals.
  • Foster creative and innovative thinking.
  • Strong influencing, selling, and upselling skills.
  • Effective teamwork and collaboration skills.
  • Strong analysis and data interpretation.
  • Exceptional verbal and written communication skills.
  • Outstanding presentation abilities.
  • Strong time management and organization skills.
  • Proficient with Microsoft Office (Word, Excel, PowerPoint).
  • Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms.
  • Proven ability to manage multiple tasks in a fast-paced environment.
  • Valid driver's license, good driving record, and proof of insurance.

Job Details

WHAT YOU'LL DO:

  • Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
  • Organize, direct, and manage the execution and performance of a team of local sales Account Executives.
  • Negotiate ratings, rates, and budgets.
  • Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
  • Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
  • Utilize SSP, resources and tools provided to build effective sales strategies.
  • Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
  • Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
  • Maintain positive working relationships with outside vendors.
  • Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
  • Oversee accounts receivable and credit policies.
  • Develop and implement pricing and packaging to fill needs of both client and station.
  • Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
  • Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
  • Other duties as assigned.

WHAT YOU’LL NEED:

  • Bachelor’s degree in business or related field or equivalent experience preferred
  • Generally, 7+ years proven success in media sales
  • Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required

WHAT YOU'LL BRING:

  • Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
  • Strong coaching and feedback skills
  • Strong ability to motivate others toward team goals
  • Able to foster an environment that enables creative and innovative thinking
  • Strong influencing, selling and upselling skills
  • Effective teamwork and collaboration skills
  • Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
  • Exceptional verbal and written communication skills
  • Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
  • Strong time management and organization skills
  • Proficient with Microsoft Office (Word, Excel, and PowerPoint)
  • Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
  • Proven ability to manage multiple tasks in a fast-paced environment
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Work Environment

  • Typical office and client sites
  • May require some travel

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About The Company

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

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