This individual will lead a sales team to help businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like OTT/CTV, social media strategies, digital display, and e-mail targeting, as well as broadcast linear television.
WHAT YOU'LL DO:
- Collaborate with Sr Dir, Sales (DOS) and other sales managers and departments to accomplish the objectives of the station.
- Organize, direct, and manage the execution and performance of a team of sales account executives.
- Negotiate ratings, rates, and budgets in partnership with local, regional, and national advertisers both direct and agency
- Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
- Collaborate with the DOS and sales managers to train, develop, and motivate the sales team so that revenue goals are achieved.
- Collaborate with the DOS and sales managers to foster career growth and development of the sales team so that a pipeline of talent for future Scripps sales management openings is ready.
- Maintain positive working relationships with outside vendors.
- Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
- Interface with our Washington D.C. sales office on automation and political for effective management of inventory.
- Oversee accounts receivable and credit policies.
- Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
- Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
- Other duties as assigned.
WHAT YOU’LL NEED:
- BS/BA in related discipline preferred or equivalent years of experience
- Generally, 5+ years proven success in media sales
- Prior managerial experience preferred
WHAT YOU'LL BRING:
- Proven capability in agency and direct strategic account management, broadcast inventory and digital/video required
- Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
- Strong coaching and feedback skills
- Strong ability to motivate others toward team goals
- Able to foster an environment that enables creative and innovative thinking
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals Experience using multiple currency providers a plus
- Exceptional verbal and written communication skills
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
- Strong time management and organization skills
- Proven ability to manage multiple tasks in a fast-paced environment
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
Work Environment