Manager, Channel, Demand and Lifecycle

We build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Ready to join us?

Your Role

We’re looking for a Manager of Channel, Demand, and Lifecycle to lead the strategy and execution of our demand generation engine. You’ll connect email, social, paid, web, and lifecycle marketing into one cohesive system that drives predictable pipeline and long-term customer engagement. This role manages our social media team, paid media manager, and lifecycle marketing manager, and works in close partnership with our web development team, global marketing team and external freelancers and agencies. You’ll report to the Director of Marketing Operations and work closely with department leadership—including business unit (BU) marketing directors, sales, and the VP of Marketing—to deliver measurable funnel performance.

This role requires 3 days in the Lincoln office per week. We're currently considering candidates who live within a commuting distance of our headquarters in Lincoln, Nebraska.

Must-Haves

• Experienced in B2B SaaS Demand Generation. You have 8–10 years of experience in B2B SaaS demand generation, lifecycle, or growth marketing, with a focus on connecting multiple channels.
• A strong people leader. You have direct people leadership experience with a record of building and mentoring teams, and you’re adept at coaching and guiding marketers.
• A systems expert. You have deep expertise in HubSpot and Salesforce, able to design complex nurture and automation programs.
• Analytical. You have an analytical mindset and are confident in funnel reporting, cohort analysis, and optimization, providing data-driven insights to leadership.

Nice-to-Haves

• Domain experience. Experience with B2B2C models or Software as a Service (SaaS) and Hardware enabled SaaS is a plus.
• Relevant credentials. HubSpot certification is strongly preferred, and other email/lifecycle certifications are a plus.
• A sports enthusiast. A passion for sports and athlete communities will help you connect with our mission.

Our Role

• Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
• Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
• Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
• Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
• Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
• Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
• Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

This role will also be eligible for a long-term incentive (LTI) award. Any bonuses awarded are based on individual and company performance paid at our discretion.

Base Salary Range

$84,000 - $140,000 USD

Inclusion

We are an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong.

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports.

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

Privacy Policy

Applicant and Candidate Privacy Policy

The Regulation (EU) 2016/679 and the applicable national data processing regulations (together, the “Applicable Legislation”) for candidates applying to the positions in the EU give rights to individuals in respect of personal data held about them by others and as directed by the above Applicable Legislation we provide you the following information:

1. Privacy Policy can be found at https://www.hudl.com/privacy.

2. We and our affiliates act as data controllers in relation to the personal data we collect in connection with its recruiting and hiring processes, as well as with data subprocessors engaged by us to help manage those processes. Our headquarters and its sub processes are located in the USA. If you are located outside of the USA, your personal data will be transferred to the USA once you submit it through our careers site.

3. Diversity information is defined by the DPA as “sensitive”. The information you give will be held on both manual and electronic systems by us.