Manager, Marketing Operations

1 Month ago • 4-6 Years • Marketing

Job Summary

Job Description

Daxko is seeking an experienced and data-driven Manager, Marketing Operations to lead their high-performing marketing operations team. This role is responsible for the seamless execution and optimization of marketing campaigns, management of marketing technologies, and development of scalable processes to drive efficiency and performance. The manager will proactively and collaboratively work with marketing partners. Key responsibilities include architecting and scaling HubSpot email execution strategy, managing multi-stream nurtures and complex workflows, partnering across marketing to streamline full-funnel lead lifecycle management, and leading the data strategy including master data management and ensuring data integrity. The role also involves advising on operational strategy for email, webinars, and landing pages, troubleshooting systems, and documenting processes. Agile principles will be applied to project planning and execution. A hybrid work model is offered.
Must have:
  • Expert-level proficiency in HubSpot
  • Hands-on experience with marketing tech platforms (Salesforce, Outreach, etc.)
  • Ability to connect marketing and sales systems
  • Proficient with data and visualization tools
  • Clear communicator and problem solver
  • Bachelor’s degree in business, marketing, or equivalent
  • Hubspot, Qualified, Salesforce and GA certifications
  • Experience with project management software
  • Experience running multi-channel campaigns
  • 2+ years of deep HubSpot experience
  • 2+ years of leadership experience
Good to have:
  • Bachelor's degree in MIS, Data Analytics, or equivalent
  • Basic HTML/CSS knowledge
  • Deep knowledge of email deliverability
  • Experience with predictive analytics
  • Experience managing systems across multiple brands
Perks:
  • Hybrid work model
  • Leave entitlements
  • Hospitalization/caregiving leaves
  • Paid parental leaves
  • Group Health Insurance
  • Accidental Insurance
  • Tax-saving reimbursements
  • Provident Fund
  • Casual work environments
  • Company Events and Celebrations
  • Performance achievement awards
  • Referral bonus
  • Learning & Development opportunities

Job Details

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description

The Manager, Marketing Operations is an experienced and data driven leader of Daxko’s high performing marketing operations team.  As an advanced expert in Hubspot, this leader is responsible for the seamless execution and optimization of marketing campaigns, management of marketing technologies, and the development of scalable processes to drive marketing operations efficiency and performance. The Manager, Marketing Operations will be proactive, thoughtful, and collaborative with marketing partners. The Manager, Marketing Operations reports to the Senior Director, Marketing Operations.  

Supervisory Responsibilities:

  • Leads a global team of Marketing Operations specialists, empowering them to do their best work and drive impactful results together.
  • Oversee and understand team coverage model and proactively recommend staffing plans
  • Recruits, interviews, hires, onboards, and continuously trains team members to achieve high performance
  • Manages the day-to-day workflow of the team
  • Establish clear team goals, priorities, and performance metrics that are aligned with organizational objectives
  • Conduct regular one-on-ones, performance reviews, and feedback sessions to support individual growth and enforce company policies

Essential Duties/Responsibilities:

  • Architect and scale HubSpot email execution strategy and automation, including multi-stream nurtures, complex workflows, and behavioral triggers
  • Partner across the marketing organization to streamline processes and operationalize full-funnel lead lifecycle management including deliverability, scoring, segmentation, and routing.
  • Collaborate with senior leadership to execute marketing strategies and find solutions by bringing valuable insights and best-in-class recommendations to the table that improve performance 
  • Lead the development and execution of our data strategy, including master data management, Hubspot-Salesforce taxonomy (custom objects & bi-directional field mapping), deliverability best practices, and data integrity
  • Advise on email, webinar, and landing page operational strategy, optimizing for conversion and making recommendations aligned with best practices
  • Act as the go-to expert for systems and data quality, troubleshooting workflows, ensuring data hygiene, and supporting mission-critical initiatives for the marketing team
  • Build and maintain clear documentation for processes, systems architecture, and SOPs to support consistency and scalability
  • Continuously look for opportunities to automate, simplify, or improve how marketing operations works
  • Apply Agile principles across project planning and execution to testing, rollout, and performance reporting
  • 5% Travel Required 

Qualifications

  • Expert-level proficiency in HubSpot 
  • Hands-on-keyboard experience with best-in-class marketing technology platforms, examples include Salesforce, Outreach, Qualified, Clay, LeanData, Goldcast
  • Ability to successfully connect marketing and sales systems to streamline efforts like ABM, highvolume lead gen, and customer expansion
  • Proficient with digging into data and visualization tools, making sense of trends with clear, actionable takeaways
  • Clear communicator, collaborative teammate, and a natural problem solver with great leadership instincts and organizational skills

Required Education and Experience:

  • Bachelor’s degree in business, marketing, or equivalent experience
  • Hubspot, Qualified, Salesforce and GA certifications
  • Experience with project management software (i.e., Asana, Monday.com, etc.) and can keep complex workflows moving smoothly
  • Experience running multi-channel marketing campaigns end-to-end – from execution and tagging to performance analysis and turning insights into recommendations
  • 4-6 years of experience in B2B Marketing Operations, with a strong grasp of what drives growth 
  • 2+ years of deep, practical experience using HubSpot
  • 2+ years of leadership experience 

Preferred Education and Experience:

  • Bachelor's degree in MIS, Data Analytics, or equivalent experience 
  • Basic HTML/CSS knowledge for troubleshooting
  • Deep knowledge of email deliverability and domain health
  • Experience with predictive analytics to drive smarter decisions
  • Experience managing systems across multiple brands or teams

Physical Requirements:

  • Prolonged periods of working on a computer 

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

 🏢 🏡 Hybrid work model
 📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
 🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities

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About The Company

Noida, Uttar Pradesh, India (Hybrid)

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Noida, Uttar Pradesh, India (Hybrid)

Birmingham, Alabama, United States (Remote)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

Noida, Uttar Pradesh, India (Hybrid)

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