Manager - Retention & Loyalty

We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

Key Responsibilities

• Retention & Reactivation Strategy
• Drive the monthly retention and reactivation calendar — creating bonuses, campaigns, and programs and win-back offers.
• Own journey-level frameworks across Daily Active Users uplift, Revenue/Day, and LTV reactivation for users across various Monetary cohorts.
• Design recovery loops for players across 1–30–60–90 day inactivity bands
• Lead reactivation pilots via redemption nudges, bet wise milestones, entry discounts & special bets.

Lifecycle & Segmentation Programs

• Lead execution of marquee retention initiatives for player engagement to boost metrics such as Login days, avg daily per day, #games per day
• Build personalized engagement journeys based on lifecycle stage, segment (EV band), and bonus behaviour
• Champion the RFM Framework (segmentation across to boost Activity, Engagement & Monetization through Programs, Journeys, Rewards, and Support)
• Experimentation & Performance Management
• Run structured A/B tests to measure uplift from missions, cashback, loss protection, and offline events
• Track KPIs like ARPDAU, retention %, reactivation rake, and post-revival purchase rates
• Translate performance insights into monthly updates for leadership and growth reviews
• Cross-functional Leadership
• Coordinate with Product, Design, and CRM to execute journeys across tools like CleverTap, Plotline
• Work with Offline Events, Partnerships, and Support teams to align brand-building and delight initiatives
• Ensure flawless execution of player-facing campaigns, journeys, and tournament engagement

Team Management

• Lead and mentor a cross-functional team of analysts and CRM specialists
• Set team OKRs, drive planning cadences, and ensure delivery across monthly and quarterly targets

What You Bring

• 5–7 years of experience in retention/growth roles in gaming, consumer tech, or digital-first B2C businesses
• MBA or B.Tech from Tier 1 college is a plus
• Proven experience in running segmented lifecycle campaigns, reactivation journeys, and loyalty initiatives
• Strong analytical mindset — comfort with KPIs like rake, ARPU, D7 retention, ROI, and cohort performance
• Experience working with CRM and analytics tools (e.g., CleverTap, WebEngage, SQL, Tableau, Excel)
• Ability to lead cross-functional programs and manage stakeholder communication at senior levels
• Exposure to experimentation-led orgs with structured test-measure-scale loops

Why Join Us

Own the retention charter for one of India’s largest and most loved real-money gaming platforms. Lead high-visibility programs that directly impact revenue and player experience

Work in a fast-moving team with an experimentation-first mindset and strong leadership support