Brand Associate

Role Overview

• The Brand Marketing Executive will be responsible for supporting the development and execution of brand marketing plans and campaigns to achieve overall brand objectives. This role requires proactive collaboration across cross-functional teams, as well as strong project ownership and operational efficiency. The ideal candidate will be a self-starter with a creative mindset, sound knowledge of brand fundamentals, and excellent communication skills.
• This role is integral to driving brand growth, ensuring brand consistency, and acting as a primary point of contact for both internal teams (acquisition/retention) and external agencies.

Key Responsibilities

• Assist in the development and implementation of brand marketing plans and campaigns to achieve business goals.
• Conduct market research and analyze consumer insights to identify trends and opportunities for brand growth.
• Collaborate with agency partners, the media team, creative team, and social/influencer teams to ensure brand consistency across all touchpoints.
• Serve as the go-to person for internal acquisition and retention communication requests.
• Manage the creation and production of marketing collaterals, ensuring adherence to brand guidelines.
• Brief writers and designers to ensure high-quality, on-brand creative output.
• Maintain and enforce brand standards in all marketing communications.
• Stay abreast of industry trends, best practices, and propose innovative strategies for continual brand improvement.
• Oversee production execution and coordinate with key agency personnel.

Core Competencies & Skills

• Strong verbal and written communication skills
• Operational efficiency and ownership of assigned projects
• Ability to manage multiple stakeholders and deadlines
• Self-motivated and proactive work ethic
• Solid grasp of brand fundamentals and brand marketing principles
• Expertise in production execution and creative briefing
• Creative thinking and problem-solving capabilities
• Ability to work collaboratively across teams and with external partners

Preferred Experience

• Experience in brand marketing or a related field
• Familiarity with working alongside agency partners and creative professionals
• Demonstrated ability to execute marketing campaigns and collateral production

What we offer -

1. Competitive salary

2. Mediclaim Policy - Best in Industry

3. Flexible working hours

4. Career Development Program

5. Best in Industry Reward and Recognition program

6. Inclusive and Collaborative Work culture

7. Lunch is served every day

8. Cabs are provided for an easy commute.