Marketing Analyst

Dream Games is seeking a Marketing Analyst to join their team in Istanbul. This role involves using data-driven insights to shape marketing strategies, collaborating with cross-functional teams to enhance user acquisition, and improving the effectiveness of performance and brand marketing campaigns. The analyst will develop analytics frameworks, provide strategic insights, perform ad-hoc analyses, and examine conversion data to boost ROI, contributing significantly to a fast-growing company.

Must Have

• Developing and implementing marketing analytics frameworks to measure campaign effectiveness
• Working closely with Performance and Brand Marketing teams, providing strategic insights based on data analysis
• Performing ad-hoc analyses to guide marketing decisions
• Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
• Working with external and internal data teams to enhance the attribution framework
• Analyzing TV advertising campaigns' effectiveness, assessing differences in performance across markets
• Excel expertise is required
• Strong analytical skills to make data-driven decisions
• Excellent communication skills
• Passion and interest in games
• Understanding and appreciation of teamwork

Good to Have

• Experience using other data analysis and visualization tools, such as SQL, Python, R, Looker, or similar software

We are looking for a Marketing Analyst to join our team. As a Marketing Analyst, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns. At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!

Responsibilities

• Developing and implementing marketing analytics frameworks to measure campaign effectiveness
• Working closely with the Performance and Brand Marketing teams and providing strategic insights based on data analysis
• Performing ad-hoc analyses to guide marketing decisions
• Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
• Working with external and internal data teams to enhance the attribution framework
• Analyzing TV advertising campaigns' effectiveness, assessing differences in performance across markets

Requirements

• Experience using other data analysis and visualization tools, such as SQL, Python, R, Looker, or similar software, is a plus
• Excel expertise is required
• Strong analytical skills to make data-driven decisions
• Excellent communication skills
• Passion and interest in games
• Understanding and appreciation of teamwork

Protecting your privacy and the security of your data is a top priority for Dream Games. We collect and process your personal data as confidential as part of the recruitment process. Please read our Statement of Personal Data Protection Law and Consent Letter to know more details.