Marketing Automation Specialist

CyberArk is looking for a passionate Marketing Automation Specialist to join our global team. Leveraging your campaign execution and marketing automation expertise, you will become a key part of our Marketo team. You will have a hands-on role in executing a variety of marketing requests using Marketo.  You will work in collaboration with the Marketing team to gather requirements and translate campaigns goals into technical execution. The ideal candidate will combine their strategic and technical skills to drive results using marketing automation.

What you do:

• Work with the Marketing team to build best-in-class performing Marketo programs (Email, Event, Webinars) that create quality demand efficiently, at scale. 
• Responsible for creating and partnering with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration
• Create campaigns to support nurture, scoring, event promotion, and data management
• Plan and perform A/B testing within marketing automation platform to improve results
• Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
• Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
• Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders. 
• Excellent communication, attention to detail and desire to improve processes.

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