Marketing Content Planner - Love and Deep Space (2026 Autumn Recruitment)

7 Minutes ago • All levels • Marketing

Job Summary

Job Description

This role involves supporting game product promotion goals, executing large-scale marketing projects including planning, execution, and post-event analysis. Responsibilities also include creating creative scripts and storyboards for PGC content like version promotion PVs, brand collaboration PVs, live streams, and creative materials for specific events. The role requires coordinating with internal and external production departments to oversee the entire PGC content production process and ensuring high-quality output. Additionally, it involves handling necessary daily workflow and collaborating with multiple departments for material production, including videos, graphics, web pages, and merchandise.
Must have:
  • Basic understanding of video production
  • Good aesthetic sense
  • Excellent writing skills
  • Love female-oriented games, ACG, and other youth culture trends
  • Heavy user of mainstream platforms like Weibo, Xiaohongshu, Bilibili
  • Keen sense and judgment for internet hot topics and marketing innovation
  • Good at grasping video rhythm and artistic sense
  • Deep understanding of camera language
Good to have:
  • Directing/Editing major
  • Novel writing experience
  • Content creation experience
  • Portfolio of work

Job Details

Job Description

1. Cooperate with the game product's promotion goals to implement large-scale marketing projects, including but not limited to activity planning, execution, and analysis review.

2. Responsible for creating creative scripts and storyboard designs for PGC content based on the game product's promotion needs, including but not limited to version promotion PVs, brand collaboration PVs, live streams, and creative materials for specific events.

3. Responsible for liaising with internal and external production departments, following up on the entire PGC content production process, and being accountable for the output results.

4. Necessary daily workflow follow-up and processing, cooperating with multiple departments for material production, including but not limited to videos, graphics, web pages, and merchandise.

Job Requirements

1. Directing/Editing major preferred, basic understanding of video production, good aesthetic sense, excellent writing skills, novel writing experience a plus.

2. Love female-oriented games, ACG, and other youth culture trends.

3. Heavy user of mainstream platforms like Weibo, Xiaohongshu, Bilibili, with a keen sense and judgment for internet hot topics and marketing innovation.

4. Creative, passionate about games, film, animation, with a strong desire to create.

5. Good at grasping video rhythm and artistic sense; deep understanding of camera language.

6. Strong communication skills and self-drive, capable of proactively delivering high-quality work results.

7. Content creation experience a plus, portfolio can be attached.

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