Marketing Generalist

FurtherAI is seeking a Marketing Generalist to help build and scale its marketing engine. This broad, execution-focused role involves working directly with the Marketing Lead and founders to create polished deliverables across content, social media, design, product marketing, events, and go-to-market initiatives. The ideal candidate will have strengths in at least two marketing specialties and strong generalist instincts, thriving in fast-paced, varied, and ambiguous environments.

Must Have

• Draft, design, and publish content across LinkedIn, X, and YouTube
• Write short-form posts, long-form blogs, and GTM stories
• Capture and edit short-form videos (team spotlights, product demos, customer pieces)
• Create graphics, thumbnails, event visuals, decks, and one-pagers
• Build marketing assets in Canva and Adobe Suite
• Write launch copy, product explainers, and customer stories
• Develop assets for new features, events, and announcements
• Maintain and execute a monthly content and launch calendar
• Make basic updates in Webflow
• Manage content libraries and organize creative assets
• Track content performance and report weekly insights
• Deliver weekly updates on competition and industry trends
• Identify content gaps and propose experiments for social, video, and GTM channels
• Support event preparation (signage, print materials, booth graphics, executive collateral)
• Coordinate content capture during events and repurpose for other channels
• 2–3+ years of hands-on marketing experience at a startup (excluding internships)
• Depth in at least two marketing areas (e.g., social + design, content + email, video + brand)
• Clear, concise writer with strong attention to detail
• Good design eye and quickly produce polished marketing materials
• Enjoy ambiguity and transforming loose ideas into crisp outputs
• Work quickly, communicate well, and value constructive feedback
• Highly organized, reliable, and adept at juggling multiple projects
• Experience using Canva and Adobe Suite

Good to Have

• Familiarity with Figma
• Familiarity with Webflow
• Familiarity with video editing
• Familiarity with HubSpot
• Interest in AI
• Background in B2B SaaS/insurance

Perks & Benefits

• Large ownership: Shape how FurtherAI is represented across the industry
• Fast growth: Help build the marketing function from the ground up
• Creative range: Gain hands-on experience across video, content, social, GTM, and design
• Mission-driven: Join us as we transform the insurance industry with AI
• Collaborative team: Work with people who value clarity, speed, and craftsmanship

About the role

We’re searching for a Marketing Generalist to help build and scale the marketing engine at FurtherAI. In this broad, execution-focused role, you’ll work directly with our Marketing Lead and founders to turn ideas into polished deliverables across content, social, design, product marketing, events, and GTM initiatives.

You’ll bring strength in at least two specialties (e.g., social + design, video + content, email + brand) and pair it with strong generalist instincts. Your day may involve writing, designing, filming, researching, editing, and publishing—sometimes all in a single day.

If you thrive in fast-paced environments, embrace variety, learn quickly, and are comfortable with ambiguity, we’d love to meet you.

Why Join FurtherAI?

• Large ownership: Shape how FurtherAI is represented across the industry
• Fast growth: Help build the marketing function from the ground up
• Creative range: Gain hands-on experience across video, content, social, GTM, and design
• Mission-driven: Join us as we transform the insurance industry with AI
• Collaborative team: Work with people who value clarity, speed, and craftsmanship

What You’ll Do (Day-to-Day):

This is a true generalist position, blending creation, coordination, and execution:

Content & Social

• Draft, design, and publish content across LinkedIn, X, and YouTube
• Write short-form posts, long-form blogs, and GTM stories
• Capture and edit short-form videos (team spotlights, product demos, customer pieces)

Design & Creative Production

• Create graphics, thumbnails, event visuals, decks, and one-pagers
• Build marketing assets in Canva and Adobe Suite (bonus for Figma)
• Elevate brand consistency across all channels

Product & GTM Support

• Write launch copy, product explainers, and customer stories
• Develop assets for new features, events, and announcements
• Maintain and execute a monthly content and launch calendar

Website & Operations

• Make basic updates in Webflow (case studies, product pages, landing pages)
• Manage content libraries and organize creative assets
• Track content performance and report weekly insights

Research & Competitive Insights

• Deliver weekly updates on competition and industry trends
• Identify content gaps and propose experiments for social, video, and GTM channels

Events & Production

• Support event preparation (signage, print materials, booth graphics, executive collateral)
• Coordinate content capture during events and repurpose for other channels

You’ll own the concept-to-publish cycle, touching every step of the marketing engine.

You Might Be a Good Fit If You:

• Have 2–3+ years of hands-on marketing experience at a startup (excluding internships)
• Bring depth in at least two marketing areas (e.g., social + design, content + email, video + brand)
• Are a clear, concise writer with strong attention to detail
• Possess a good design eye and quickly produce polished marketing materials
• Enjoy ambiguity and transforming loose ideas into crisp outputs
• Work quickly, communicate well, and value constructive feedback
• Are highly organized, reliable, and adept at juggling multiple projects
• Have experience using Canva and Adobe Suite
• Bonus: familiarity with Figma, Webflow, video editing, or HubSpot
• Super bonus: interest in AI or background in B2B SaaS/insurance (not required)