Paid Acquisition Manager

Seeking Alpha is looking for a Paid Acquisition Manager to join their Performance Marketing team. This role involves managing search campaigns across Google and Bing, focusing on maximizing ROI through data and CRO. Responsibilities include developing and executing paid media strategies, overseeing campaign management, budget optimization, and performance reporting. The manager will also stay updated on platform changes, collaborate with cross-functional teams, and implement testing practices to drive CAC efficiency and paid acquisition ARR targets. The company offers a flexible work environment and growth opportunities.

Must Have

• Proven experience running Google searched campaigns
• Strong analytical skills and experience with data analysis tools
• Fluent/native English speaker with excellent written and verbal communication skills

Good to Have

• Experience in the investing industry

Perks & Benefits

• Flexible, balanced environment with remote work options
• Ongoing learning and career advancement opportunities

Description

Seeking Alpha is the world's leading community of engaged investors. We’re the go-to destination for investors looking for actionable stock market opinions, real-time market analysis, and unique financial insights. At the same time, we’re also dedicated to creating a workplace where our team thrives. We’re passionate about fostering a flexible, balanced environment with remote work options and an array of perks that make a real difference.

Here, your growth matters. We prioritize your development through ongoing learning and career advancement opportunities, helping you reach new milestones. Join Seeking Alpha to be part of a company that values your unique journey, supports your success, and champions both your personal well-being and professional goals.

What We're Looking For

We are looking for a Paid Acquisition Manager to join our Performance Marketing team. In this role, you will be responsible for managing search campaigns across Google and Bing. You will work closely with data and CRO to maximise the ROI of the campaigns.

What You'll Do

• Strategy: Develop and execute comprehensive paid media strategies aligned with overall marketing KPI targets, considering audience, competitive landscape, and industry trends.
• Execution: Oversee end-to-end management of campaigns, including keyword research, ad creation, bid management, and A/B testing to optimize performance.
• Budget: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve results in line with ROI expectations
• Reporting: Utilize analytics tools to monitor campaign performance KPI’s, generate insightful reports, and make data-driven recommendations for continuous improvement.
• Knowledge Base: Stay abreast of updates and changes in platforms (Google Ads, Bing Ads, Paid Social, etc.) and implement best practices to stay ahead in the competitive landscape.
• Collaboration: Work with cross-functional teams, including SEO, content, CRO and design, to ensure integrated and cohesive digital marketing strategies.
• Testing: Implement and manage a practice of testing and experimentation to identify opportunities for CAC efficiency and driving paid acquisition ARR targets.

Requirements

• Proven experience running Google searched campaigns - MUST
• Strong analytical skills and experience with data analysis tools
• Experience in the investing industry is a strong advantage
• Detail-oriented, "can do" attitude, and passionate about growth in a fast paced environment
• A highly collaborative, team­-oriented individual that is comfortable with new situations and highly iterative projects
• Fluent/native English speaker - excellent written and verbal communication skills are essential.