Marketing Lead

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Overview

We are seeking a dynamic and results-oriented marketer to spearhead the brand marketing strategy for a high-priority vertical within our organization. As the Marketing Lead you will be the brand champion, responsible for shaping and executing strategies that drive brand awareness, customer acquisition, and overall business growth. This is a high-impact role that requires a blend of strategic thinking, creative flair, and analytical prowess. You will work cross-functionally, collaborating with teams across Product, Business, Finance, Analytics, Tech, and Marketing to achieve shared goals.

Responsibilities

Leadership & Strategic Vision

• Be able to work with business heads and peers to understand Business objectives and translate that into marketing strategy for the various cross-functional teams. 
• Be able to influence peers and also rally marketing teams to deliver on a common strategy and goal. 
• Develop a compelling brand vision and strategy that aligns with the overall business objectives. Define the brand's positioning, messaging, and personality, ensuring consistency across all touchpoints.
• Cultivate and maintain a distinctive and compelling brand voice and personality that resonates with our target audience.

Brand Elevation & Campaign Orchestration

• Elevate brand awareness, salience, and affinity to fuel customer growth and engagement across all touchpoints.
• Conceptualize and execute impactful 360-degree campaigns that leverage the power of diverse channels, including out-of-home, print, radio, catchment-area marketing, social, digital, owned channels, and PR.
• Be able to work with digital and mobile advertising teams to amplify awareness and drive adoption.
• Manage campaigns from initial agency briefs to creative development, media planning, execution, and measurement, ensuring seamless integration and optimal results.

Synergy & Optimization

• Forge strong partnerships with cross-functional teams (offline, customer acquisition, customer engagement, product, PR, legal, finance) and external partners (marketing agencies, 3Ps, affiliates) to achieve shared objectives.
• Ensure brand consistency and integrity across all marketing assets and touchpoints.
• Lead brand research and tracking studies in collaboration with Market Research teams and agencies to glean actionable insights.
• Set, monitor, and optimize campaign goals and performance metrics to maximize ROI.
• Regularly present updates and progress reports to senior leadership, showcasing the impact of brand initiatives on business outcomes.

Financial Stewardship

• Manage and optimize marketing communication and traditional, digital, and social marketing budgets to ensure maximum efficiency and effectiveness.
• Oversee and manage the performance of marketing agencies, holding them accountable for delivering exceptional results.

Agility & Results Orientation

• Stay ahead of the curve by keeping abreast of the latest tools, trends, and best practices; test and assess their effectiveness to identify opportunities for innovation.
• Thrive in a fast-paced, deadline-driven environment, effectively multitasking while maintaining quality and attention to detail.
• Deliver exceptional results with a strong bias for action in an ambiguous environment, demonstrating a proven ability to navigate complexity and uncertainty.

Ideal Candidate Requirements

Must Have

• Demonstrated capabilities in Fintech/consumer tech industries having seen 0-1 scale journeys and a very sharp understanding of business and product and how that has translated into marketing strategies
• 10+ years of brand building and large-scale campaign/media management experience in consumer tech/financial services/internet brands
• 6+ years of team building and management experience.
• Fluency in traditional and digital advertising media, social media, content partnerships & sponsorships.
• Proven commercial acumen, with experience managing large-scale campaign and media budgets.
• Customer-centric approach.
• A strong brand vision and the ability to translate it into an actionable yearly roadmap, rallying internal and external stakeholders to deliver on it.
• Deep understanding of research and how to leverage insights into creative strategy.

Critical Requirement

• Customer-Centric Approach: A genuine passion for understanding and meeting customer needs.
• Entrepreneurial Spirit: A self-starter with a bias for action. Ability to take initiative and work independently.

Key Skills

Brand strategy, brand management, marketing campaign development and execution, digital marketing, mobile marketing, customer acquisition, customer engagement, market research, data analysis, cross-functional leadership, communication, creativity, problem-solving

Additional Desirable Skills

Experience in the relevant industry vertical, experience with brand tracking and measurement tools, knowledge of marketing automation platforms.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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