Marketing Manager

Nine is Australia’s largest locally owned media company. As Marketing Manager for Nine Queensland, you will lead local marketing and brand strategy within the Programming team. This critical role drives audience growth, builds brand loyalty, and develops partnerships across Nine's portfolio in Queensland. You will develop annual marketing plans, execute tactical promotions, oversee local activities, collaborate with internal teams, analyze market data, and mentor junior staff to achieve business goals and enhance brand presence.

Must Have

• Develop the annual marketing plan, integrating national campaigns and focusing on major local events.
• Build external relationships to execute tactical promotions that deliver audience growth and measurable commercial value.
• Oversee the efficient implementation of all local marketing activities, including daily creative, sponsorship deals, and legally compliant competitions.
• Collaborate with internal teams (sales, news, production) and manage collateral production to align efforts with business goals and brand guidelines.
• Deeply understand the QLD market and competitor activity, and compile post-event data (ratings/revenue) to measure success and optimize future strategy.
• Mentor and guide junior marketing staff to ensure high-performing and innovative local marketing activations.
• Bachelor’s degree in Marketing, Business, or a related field, plus permanent eligibility to work in Australia.
• Strong passion for entertainment, sport, television, and streaming content.
• Excellent organizational and project management skills, with a proven ability to manage multiple complex projects under tight deadlines.
• Possess a pro-active, solution-oriented mindset and demonstrate high levels of accountability and responsibility.
• Prior experience in a senior marketing role.

Good to Have

• Experience within the media, broadcast, or advertising industry

Perks & Benefits

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.
• Flexible work options (flexible hours, hybrid work, or part-time arrangements).

Nine Queensland is a vital pillar of the Nine Network, renowned for delivering Queensland's most trusted News service, alongside exclusive local programs and major event coverage.

As the Marketing Manager for Nine Queensland, you will be the local marketing leader and brand strategist within the Programming team. This critical role is responsible for driving audience growth, building brand loyalty, and developing key partnerships across Nine's entire portfolio within the state.

Day to day you will:

• Develop the annual marketing plan, integrating national campaigns and focusing on major local events (e.g., State of Origin).
• Build external relationships to execute tactical promotions that deliver audience growth and measurable commercial value.
• Oversee the efficient implementation of all local marketing activities, including daily creative, sponsorship deals, and legally compliant competitions.
• Collaborate with internal teams (sales, news, production) and manage collateral production to align efforts with business goals and brand guidelines.
• Deeply understand the QLD market and competitor activity, and compile post-event data (ratings/revenue) to measure success and optimize future strategy.
• Mentor and guide junior marketing staff to ensure high-performing and innovative local marketing activations.

Qualifications

What you’ll bring:

• Bachelor’s degree in Marketing, Business, or a related field, plus permanent eligibility to work in Australia.
• Strong passion for entertainment, sport, television, and streaming content.
• Excellent organizational and project management skills, with a proven ability to manage multiple complex projects under tight deadlines.
• Possess a pro-active, solution-oriented mindset and demonstrate high levels of accountability and responsibility.
• Prior experience in a senior marketing role, preferably within the media, broadcast, or advertising industry

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.