Marketing Manager
Job Summary
Job Description
Sofar Sounds is seeking a Marketing Manager for New York City to plan and execute integrated marketing campaigns. The role involves building brand awareness, deepening engagement, and driving growth through multi-channel marketing tactics. The Manager will work closely with the Experiences team and report to the NYC General Manager. Key responsibilities include developing local content marketing strategies, managing merchandising on the website, executing social media strategies including video content and community management, creating email and SMS copy, running boosted social media campaigns, activating local partners, and monitoring campaign effectiveness. The ideal candidate will have experience in artist discovery, live events, or experiences, with a strong understanding of social media communication and cultural trends. Storytelling, copywriting, and social media content creation skills are essential. Experience with community management, photo/video editing (Canva, Capcut), and project management is also required. This is a full-time, one-year fixed-term contract position requiring on-call, night, and weekend availability.
Must have:
- 4+ years of marketing experience
- Social media and IRL communication expertise
- Understanding of social trends and cultural landscape
- Storytelling and copywriting skills
- Social media content creation expertise
- Community management experience
- 2+ years of photo/video editing experience
- Commitment to diverse creative communities
Good to have:
- Experience in artist discovery, live events, or experiences
- Experience testing, growing, and evolving social presence
- Resourceful and driven with strong project management skills
4 skills required
Job Details
ABOUT US
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
THE ROLE
As the Marketing Manager for New York City (NYC) you will plan and execute integrated marketing campaigns to build awareness, deepen engagement and drive growth in your city. You are an expert in content creation and will use multi-channel marketing tactics to reach and grow a large, diverse and progressive audience in our city.
You’ll work closely with Sofar’s Experiences team to ensure we’re focused on the needs of our community and executing on content campaigns and overall brand strategy. Reporting into the NYC General Manager, this is an incredible opportunity for people who are passionate about marketing, content creation, and building community.
Please note that this is a full-time, one year fixed term contract. It requires on-call, night and weekend availability.
- Build local content marketing strategy to increase brand awareness and drive ticket sales
- Create and execute strategy for merchandising (visual, copy) the shows on our website to enhance the customer experience, drive conversion, and maximize sales
- Develop and execute on our social media strategy, film/produce/edit video content, and lead community management for our @sofarnyc social channels
- Work in partnership with our Lifecycle Marketing Manager to create email and SMS copy which feel relevant and local to your community and lead to growth and conversion
- Create and execute boosted social media campaigns to drive ticket sales
- Activate local partners and execute tailored marketing initiatives (influencers, affinity organizations, community groups, local businesses) to bring in new audiences and boost brand awareness
- Monitor and measure the effectiveness of content across channels - analyzing reach, growth and engagement
- You’ll be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar’s values
- You have 4+ years of experience owning and developing marketing channels around artist discovery, live events, or experiences
- You have an innate understanding of how to communicate with people via social media and IRL, and know how to create buzz around events.
- You have a pulse on the most up-to-date social trends and the shifting cultural landscape for the younger generation of tastemakers
- You possess a natural love for storytelling, you’re a natural copywriter and know how to hook an audience
- You are a creative expert, and are skilled at crafting impactful social media content
- You understand what content hits on what platform, have experience with community management, and feel energized by testing, growing, and evolving our social presence.
- You are super resourceful and driven – you possess exceptional time and project management skills, and thrive on a challenge.
- You have 2+ years of experience in photo/video editing within Canva, Capcut, etc.
- You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city.
$5,000 - $6,000 a month
If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
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