Regional Sales Manager
Job Description
- Start-up experience
- Prospect, pitch, and close sponsors for London Sofar events and UK-wide.
- Seek opportunities for sponsors in major EMEA markets (London, Berlin, Madrid, Paris, Copenhagen, Amsterdam).
- Develop creative concepts addressing client needs.
- Act as primary client advocate for successful sponsorship activation.
- Achieve quarterly and annual sales goals.
- Maintain high volume of outreach (in person, email, phone).
- Invite and accompany clients/prospects to Sofar events.
- Ensure consistent and accurate reporting.
- 5+ years of sales experience in a similar role.
- Hands-on knowledge of event sponsorships, advertising, and marketing.
- Experience with media, content, and digital advertising.
- Entrepreneurial approach and mindset.
- Tenacious and creative in building relationships, winning trust, and understanding client needs.
- Ability to work independently with high self-sufficiency.
- Comfort handling all aspects of the sales process.
ABOUT US
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
THE ROLE
Sofar is building its Brand Partnerships division, including Sofar Studio, a full suite of partner offerings including experiential marketing, content, social media and other creative offerings designed to connect brands with Sofar’s highly influential and culturally savvy audience.
This role is a full-time position, in London, with an expected presence 2-3 days/week in the office, frequent in-person client and industry meetings, and occasional travel. It reports to the VP Brand Partnerships with a dotted line relationship to the VP Experiences.
What you'll do:
- Prospect, pitch and close sponsors for London Sofar events, and UK-wide sponsors
- Seek opportunities for sponsors for local Sofar markets across EMEA with a focus on our biggest markets – London, Berlin, Madrid, Paris, Copenhagen and Amsterdam
- Work with the team to develop creative concepts that address client needs
- Ensure client perspective is communicated to the internal team; act as primary advocate for the client in ensuring a successful sponsorship activation
- Manage time and output to achieve quarterly and annual sales goals
- Maintain a high volume of outreach, both in person and via email and phone
- Invite and accompany clients and prospects to Sofar events
- Ensure consistent and accurate reporting to manager and team
Who you are:
- 5+ years of sales experience in a similar role
- Hands on knowledge of event sponsorships, advertising and marketing
- Experience with media, content and digital advertising
- Start-up experience helpful; entrepreneurial approach and mindset a must
- Tenacious and creative about building relationships with potential sponsors, winning trust and understanding client needs
- Ability to work independently with a high degree of self sufficiency
- Comfort with handling all aspects of the sales process, as we build a team from the ground up
- Enthusiasm and excitement about music, arts, culture, and Sofar’s opportunity to make a major impact
