Freelance Producer, Sofar Family - Walthamstow, London (contract, commission-only)

As a Freelance Producer, you will curate, produce, and promote concerts and live events tailored for families and young children in Walthamstow and surrounding London areas. You will act as a Sofar ambassador, developing strategies for family-friendly events, executing local marketing, and overseeing financial performance. This commission-based role requires strong business acumen, cultural awareness, and the ability to build community and secure partnerships to deliver exceptional live experiences.

Must Have

• Curate, produce, and promote concerts and live events for families and young children.
• Build a strong and vibrant Sofar community in Walthamstow and surrounding locations.
• Map out strategy for live events appealing to families.
• Conceptualize and execute local marketing initiatives.
• Lead curation and booking for experiences with diverse artists and venues.
• Oversee and direct crew to ensure high-quality event experiences.
• Ensure financial success and health of every event.
• Build relationships with local businesses for sponsorships and private events.
• Identify and build relationships with local organizations for community building and co-promotion.
• Collaborate with other producers and the wider Sofar London team.
• Support high-quality curation and seamless event operations for inbound partnership opportunities.
• Possess deep connections to the local scene and understanding of what appeals to young families.
• Have 3-5 years of experience in live event curation, production, and promotions.
• Be confident pitching ideas and event concepts to potential sponsors and partners.
• Have a strong pulse on your area and its unique neighborhoods.
• Be a natural connector and excel at building relationships with diverse community-driven organizations.
• Understand how to promote and build strategic alliances to sell tickets.
• Approach every opportunity with professionalism and ownership.
• Demonstrate exceptional time management skills and clear communication.
• Be able to work autonomously while remaining connected to the broader organization.

Perks & Benefits

• Flexible schedule
• Commission-based pay
• Support from the Sofar London team

About Us

Sofar Sounds is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

Our global team is distributed across the US and UK, and is backed by some of the best-known consumer industry investors (TCG, Battery Ventures, Union Square Ventures, Octopus and others).

The Role

As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events that appeal to people with families and young children. We are looking for someone to build a strong and vibrant Sofar community in Walthamstow and surrounding locations such as Leytonstone. You’ll be a true Sofar ambassador – mapping out the strategy for live events that appeal to families. You will be supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives.

Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organise amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!

Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.

What you'll do:

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your area with self-directed local marketing tactics.
• Create a vision to build and execute your strategy for the show type and area - venues, show themes, ideal artists, growth partners and marketing tactics etc.
• Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
• Oversee and direct crew to ensure magical experiences that are rooted in hospitality and are high quality.
• Oversight of financial performance, ensuring financial success and health of every event.
• Build relationships with local businesses to drive sales of sponsorships and private events.
• Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows.
• Collaborate with other producers and the wider Sofar London team to grow your show type through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
• Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Who you are:

• You have deep connections to your local scene, understanding what will work and appeal to young families, and play an active role in building community around it.
• You have 3-5 years of experience in live event curation, production, and promotions.
• You’re confident pitching ideas and event concepts to potential sponsors and partners.
• You have a strong pulse on your area, the unique nature of each neighbourhood, and where people like to spend their free time.
• You’re a natural connector and excel at building relationships with diverse community-driven organisations, media partners, or local businesses that would add strategic and financial value to your vertical's growth.
• You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
• You have exceptional time management skills and are a clear communicator.
• You can work autonomously, but understand the importance of remaining connected to the broader organisation.

Our Producers earn commission-based pay on a per-show basis. Please note compensation varies based on ticket prices, show volume, and event performance, with ranges from £120-£400+ per event.

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.