Sales & Customer Success Lead

Trackman, a fast-growing sports technology company, is launching a portable radar for cricket practice in 2026. This role involves understanding how Trackman's cricket technology aids professionals, selling it to organizations globally, and ensuring customer success. The lead will generate leads, educate customers, build strong industry relations, and gather product feedback to shape the future of cricket technology. The position requires a UK-based individual, ideally a former professional cricket player or coach, with strong sales and communication skills, and a passion for technology.

Must Have

• Generate leads and sell Trackman technology to organizations
• Emerge in Trackman’s technology and understand its benefits for cricket
• Shape products by collecting customer feedback and translating into features
• Educate customers in the use of Trackman’s technology and data transformation
• Build strong relations with key stakeholders in the cricket industry
• On-board customers post-sale and provide follow-up sessions
• Gather product feedback to ensure continuous value and innovation
• UK-based with global travel (~100-180 days/year)
• Former professional cricket player and/or coach
• Analytical, data-driven & tech savvy
• Good reputation and strong cricket network
• Likeable and a strong communicator
• Culturally versatile, especially in UK, Australia and India

Perks & Benefits

• Opportunity to shape how cricket is taught, practiced and played
• Global exposure to industry-leading stakeholders in cricket
• Clear path to grow into a leadership role in cricket, tech and partnerships
• Competitive base salary (70%) and performance-based incentives (30%)
• Travel & Accommodation expenses at local rates
• Laptop, mobile phone, and personal home internet provided
• Chance to work with a dynamic and global team

Job description

Founded in 2003, Trackman uses state-of-the art sports tracking systems to revolutionize the way golf and baseball is taught, practiced and played. Now, the time has come for cricket. If you are a former professional cricket player who is passionate about cricket and technology, this is for you.

Job Description

Trackman is a fast-growing sports technology company that empowers athletes in Golf, Baseball, Football, and American Football to get the most out of their game. Our solutions combine radar and vision-based tracking, advanced algorithms, and applications across platforms. We are an integrated part of the daily lives of the world’s elite athletes, the largest, professional teams, and millions of amateurs across the world. In 2024, we tracked more than 3 billion balls.

In 2026, Trackman is launching a portable radar for cricket practice. The system will provide real-time feedback on key bowling and batting metrics with industry-leading accuracy. Professional coaches and players will get access to reliable real-time feedback on bowling metrics. This data will be delivered on an Ipad application that is designed to be used during practice, allowing professionals to link key data points to muscle memory in current routines.

Your job is to understand how Trackman’s cricket technology can help professionals make better sports decisions, to sell our technology, and to make sure that our customers continue to make good use of our solutions. You will make sure that Trackman’s cricket technology fits perfectly into existing cricket training sessions, while also empowering these routines to evolve and adapt to the great potential of accurate, real-time data. This is the Trackman way.

We expect you will be based in the UK where most of your activities will be carried out. You will spend most of your time visiting customers both in the UK and globally, working with leading cricket stakeholders across the world.

Your main responsibilities will be:

• Generate leads and sell Trackman technology to organizations in different geographies. This role is first and foremost a sales role, and this is your key KPI
• Emerge in Trackman’s technology and understand how it can help the world’s best cricket organizations make better sports decisions
• Shape our products and the future of cricket by collecting feedback from customers and translating this into features which will ultimately enhance existing routines and create new
• Educate customers in the use of Trackman’s technology and how actionable data can be transformed into more effective and engaging practice
• Build strong relations with key stakeholders in the cricket industry, including thought-leaders among coaches, players, analysts, franchises, governing boards and broadcasters
• On-board customers post-sale to make sure they are setup for success, and do follow-up sessions with customers when they need it
• Gather product feedback to make sure Trackman’s solution keeps creating value for customers and stays at the forefront of innovation

Job requirements

The ideal candidate:

• Values: Honest, empathetic, hands-on, self-driven and opportunity-seeking
• Location: UK-based (global travel ~100-180 days/year)
• Athlete: Former professional player and/or coach
• Innovative: Analytical, data-driven & tech savvy
• Reach: Good reputation and strong cricket network
• Salesman: Likeable and a strong communicator
• Adaptable: Culturally versatile, especially in UK, Australia and India

We offer:

• Impact: The opportunity shape how cricket is taught, practiced and played
• Exposure: Global exposure to industry-leading stakeholders in cricket
• Growth: A clear path to grow into a leadership role in cricket, tech and partnerships
• Salary: Competitive base salary (70%) and performance-based incentives (30%)
• Expenses: Travel & Accommodation expenses at local rates
• Benefits: Laptop, mobile phone, and personal home internet provided
• Team: The chance to work with a dynamic and global team

Join the home of a powerful sports brand and a one-of-a-kind technology

Our proprietary technology is based on expert knowledge about radar, computer vision, data, and software engineering. Our solutions are developed by specialists who endlessly explore and challenge new technical boundaries. Trackman’s blend of cutting-edge technology, sports, and continued growth make our company an outstanding place to work.

Our work culture is entrepreneurial, ambitious, and rewarding as you get to collaborate with inspiring colleagues and interact with the leaders of golf, baseball, and football. Based on a unique brand reputation, we are proud to work in close partnership with the top athletes, organizations, and teams that rely on our technology to stay ahead of the race.

We are a Danish company founded, owned, and managed since 2003 by three entrepreneurs with a strong passion for sports. Today, we have a global footprint with our headquarters located in Denmark (Hørsholm) and offices in New York, Phoenix, Seoul and Tokyo. We employ over 900 people worldwide, app. half of which work in Denmark, where hardware and software products are developed, tested, and manufactured in house.

Where innovation happens

At Trackman, we know that great people make great products. We believe that teams thrive, and innovation sparks in an atmosphere where people are encouraged to think for themselves, where all voices are heard, and where the best ideas prevail in the pursuit of exceptional solutions. This mix makes Trackman an inspiring company – for our customers and colleagues.

Share our Passion!

For additional information about the position, please contact Nikolai Eldrup-Jørgensen, Head of Trackman Cricket, nijo@trackman.com. Applications are continuously assessed, so please send your application as soon as possible.