Marketing Manager CEE

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Corega, Panadol, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the Role

This fantastic opportunity is embedded in CEE Business Unit Marketing team within Oral Health Care(OHC) Category and reporting to CEE BU Oral Health Care Category Director.

The role serves as a key driver for Haleon's key OHC brand overall commercial activities in CEE BU and is working closely with BU teams and local marketing/ comex/ sales teams to bring the respective brand strategy to life. You will deliver market shares, sales and profit for the respective brand in line with area brand prioritization.

In this role you will get an opportunity to be involved in partnership and collaboration with number of stakeholders: local markets and CEE Leadership Team, Regional Team, Global Marketing (Category Growth Team) as well as other stakeholders across the various functions of Haleon, according to the new Marketing Operating Model. This position requires strong interpersonal and communication skills, an independent, self-starting work ethic, high attention to detail and the ability to organize and prioritize while juggling multiple priorities and stakeholders.

Role Responsibilities

• Ownership of the Category P&Ls, responsible for achieving defined financial targets (measure net revenue, gross profit, brand profit and percentage change)
• Delivers plans to drive OHC brand leadership across CEE
• Develop successful strategy for respective OHC brand driving growth and winning performance in the market, based on global strategy, where relevant and build on successful cases across the world to accelerate CEE growth. Where needed develop CEE/ Local market relevant and successful strategy. Close collaboration with global and local marketing teams required
• Inspire the most effective execution across CEE markets for respective OHC brand in close co-operation with local teams and BU Expert, Innovation, Digital and Media teams
• Analyze business performance of the OHC brand in CEE proactively managing and mitigating any course correction required
• Acts as key partner for CBIA and local teams. Drives in depth consumer/ shopper and expert understanding for the brand. Defines insights that drive brand competitive advantage.
• Liaise effectively with internal and external stakeholders (agencies, key opinion leaders, international teams, BU leadership team and local marketing and commercial teams etc.) with executive presence and appropriate sense of urgency
• Drive relationships with global Category Teams
• Set up Key Performance Indicators (KPI’s) and track business performance

Why you?

Basic Qualifications:

• Fluent English
• Marketing/ business degree or equivalent
• Strong marketing (10 years+) experience with leading FMCG brands within multinational FMCG companies and experience in developing brand strategies & activation plans inclusive of media management
• Multi-country marketing experience is an advantage
• Experience in managing trade execution of brand under holistic strategy; understanding of commercial levers is a must
• Operationally and strategically experienced in Digital Marketing (SEA, SEO, Display, Video, Social, eComm), including up-to-date knowledge of latest trends and developments in Digital Marketing environment
• Proven track-record in P&L delivery, demonstrating financial and commercial acumen when identifying business issues/opportunities
• High level of agility in how to deal with different market environment and different competitive landscapes
• In-depth knowledge and understanding of developing insights as well as analyzing & understanding consumer, shopper, and customer trends to form the strategy & activation plans
• Proven ability to lead and manage stakeholders in a complex matrix environment
• Ability to communicate, negotiate and interact effectively within the organisation
• Strong leadership & collaboration skills; motivating within a multi-country marketing team and moderating conflicts cross-functional and cross-country
• Experience and demonstrated success in driving organizational change initiatives required

Haleon Expectations:

• Being bold in moving things forward, pragmatic in turning data into actions, brings outside in
• Drives growth:takes accountability for delivering results; pragmatically turns data into action; is bold in moving things forward.
• Deeply understands our consumers & customers: brings the outside in; is focused on the future; drives curiosity.
• Builds one ‘Haleon’: is purpose-driven; breaks down barriers; adapts style for positive impact.
• Motivates & unleashes potential: cares and includes; grows others; inspires others.

The role can be based in one of the CEE locations such as Poland/Warsaw, Czech Republic/Prague, Romania/Bucharest, Hungary/ Budapest or Athens/Greece and Bratislava/Slovakia.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

#Li-Hybrid

What we offer?

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of very flexible hybrid work and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts as per local policy. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.