Trade Marketing Coordinator
Job Summary
Job Description
Haleon is seeking a Trade Marketing Coordinator to develop and execute trade marketing plans aligned with brand strategy. This role involves managing promotional budgets, leading point-of-sale strategies, collaborating with clients on tailored plans, and implementing commercial strategies to achieve sales targets. The coordinator will also analyze market trends, monitor ROI, and manage in-store materials, working closely with marketing and sales teams.
Must have:
- Develop and execute the Trade Marketing plan aligned with brand strategy.
- Organize and manage the promotional budget to achieve plan objectives.
- Lead point-of-sale strategy.
- Work with clients to design tailored plans.
- Plan and implement commercial strategies to achieve projected sales volume.
- Analyze and interpret market trends using information from various consultants.
- Collaborate closely with key account managers and clients to develop specific programs.
- Monitor compliance with commercial goals, ROI, and distribution indicator evolution.
- Manage A&P (Advertising & Promotion) and G2N (Gross to Net) budget.
- Design commercial strategies and define discount plans to drive product sales aligned with objectives.
- Establish in-store execution objectives and guidelines.
- Manage point-of-sale material (including budget, design, suppliers, logistics, distribution, and assortment), seeking efficient solutions.
- Collaborate with marketing teams.
- Support marketing and sales teams in planning and executing brand activations, product launches, and participation in client exhibitions.
- University degree, preferably in Marketing, Administrative Sciences, Industrial Engineering or related fields.
- Around 3 years of experience in similar roles within Marketing/Sales/Trade Marketing, preferably in Consumer Goods industry.
- Knowledge in market information analysis.
- Intermediate English (B1/B2).
- Intermediate Office Suite.
- Availability to work in San Fernando, Buenos Aires, Argentina, with a hybrid work scheme (2 times a week on-site).
Good to have:
- Postgraduate/MBA studies in related areas.
- Experience in PowerBI, data analytics/data modeling.
Perks:
- Agile working culture
- Flexible work opportunities
- Inclusive environment
- Fair and equitable outcomes
4 skills required
Job Details
The Trade Marketing Coordinator, reporting to the Trade Marketing and Commercial Excellence Manager, will be responsible for developing and executing the Trade Marketing plan aligned with the brands' strategy. They will organize and manage the promotional budget to achieve the plan's objectives, lead the point-of-sale strategy, work with clients to design tailored plans, and plan and implement commercial strategies to achieve the projected sales volume.
Main responsibilities:
- Analyze and interpret market trends using information from different consultants.
- Collaborate closely with key account managers and clients to develop specific programs.
- Monitor compliance with commercial goals and return on investment (ROI) and the evolution of distribution indicators.
- Manage the A&P (Advertising & Promotion) and G2N (Gross to Net) budget.
- Design commercial strategies and define discount plans to drive product sales aligned with the objective.
- Establish in-store execution objectives and guidelines.
- Manage point-of-sale material (including budget, design, suppliers, logistics, distribution, and assortment), seeking efficient solutions.
- Collaborate with marketing teams.
- Provide support to the marketing and sales team in planning and executing brand activations and product launches, participating in exhibitions held by our clients.
Why YOU?
Your required qualifications:
- Education: University professional graduate, preferably oriented towards Marketing, Administrative Sciences and/or Industrial Engineering and/or related fields.
- Experience: Around 3 years in similar roles within Marketing/Sales/Trade Marketing, preferably within the same industry (Consumer Goods) and/or similar.
- Knowledge in market information analysis.
- English: Intermediate Level (B1/B2).
- Office Suite: Intermediate Level.
- Availability to work in San Fernando, Buenos Aires, Argentina, with a hybrid work scheme (2 times a week on-site).
A plus will be:
- Having postgraduate/MBA studies in related areas.
- Having experience in PowerBI, data analytics/data modeling.
Do you feel this could be your next career step? Apply now!
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About The Company
Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.
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