Marketing Manager, DACH
Job Summary
Job Description
Insider, a B2B SaaS company and the #1 AI-native platform for Customer Experience and Marketing, is seeking a Marketing Manager for the DACH region. This role involves developing and executing marketing strategies to increase awareness, drive engagement, and generate leads. Responsibilities include leading local marketing activities such as demand generation, ABM, events, customer marketing, web, content, and PR. The manager will also create locally relevant assets, manage event planning and execution, and collaborate with the sales team to measure program performance. The company is a woman-founded, women-led unicorn with a global presence in 27+ countries, focusing on social responsibility and community impact.
Must have:
- Master's degree in Business, Marketing, or related field
- 5+ years of B2B marketing experience, ideally in SaaS
- Strong leadership and team management skills
- Deep understanding of the digital landscape
- Experience with marketing automation and CRM tools
- Exceptional communication skills
- Creative problem-solving with attention to detail
- Proven event planning and execution expertise
- Positive, can-do attitude
9 skills required
Job Details
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
First things first:
What is this role about? We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behaviour with AI and individualise experiences.
We’re expanding our Global Marketing Team and looking for a Marketing Manager, DACH! If you're a self-starter with a passion for B2B marketing and want to shape the market presence of a unicorn SaaS company in one of our fastest-growing regions, this could be the opportunity of a lifetime. Join our dynamic marketing team across 28 countries, take the lead in marketing-driven growth, and build your own playground. Ready for the challenge? Read on.
Day in and day out of a Marketing Manager, Germany at Insider:
- Develops and owns the marketing strategy and execution for DACH, collaborating closely with the global marketing team, local marketing specialists, and the sales team to increase awareness, drive engagement, generate leads, and support conversion.
- Leads all local marketing activities, including demand generation, ABM, events, customer marketing, web, content, and PR.
- Manages event marketing programs, organizing both Insider-hosted and industry events, overseeing everything from speaker recruitment to logistics.
- Creates locally relevant assets to support sales and campaigns, such as case studies, whitepapers, and guides.
- Works closely with sales to measure program performance and lead quality.
We want you to join us while we are taking a step into the future if you have;
- Master’s degree in Business, Marketing, or a related field.
- 5+ years of experience in B2B marketing, ideally within a SaaS business.
- Strong leadership skills with experience in building and managing teams.
- Deep understanding of the digital landscape.
- Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Eloqua, Pardot, Salesforce).
- Exceptional communication skills, both oral and written, with the ability to craft and pitch compelling marketing materials.
- Creative problem-solving mindset with a sharp attention to detail.
- Proven expertise in event planning and execution.
- A positive, can-do attitude.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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