Marketing Manager, France

The Marketing Manager France supports brand activation initiatives across a complex product portfolio in grocery, retail, and e-retail channels. This role manages distributor relationships, ensures effective brand representation in emerging markets, and collaborates with marketing, commercial, and non-commercial teams to implement brand, channel, and customer strategies, working closely with sales managers to achieve business results.

Must Have

• Manage retail marketing strategy and implementation in France.
• Execute in-store visibility, online merchandising, and trade marketing.
• Lead marketing for priority brands (Bitty Pop!, Loungefly, Mondo, new launches).
• Support new product launches, special events, and collaborative initiatives with Licensors.
• Coordinate joint plans for key theatrical, gaming, streaming, and AAA content releases.
• Create bespoke POS designs, online assets, and in-store events with Retailers.
• Ensure marketing activations are commercially driven by insight and analysis.
• Take ownership of the allocated marketing budget for the region.
• Work closely with Sales team to deliver strategic growth and sales targets.
• Create and implement a strategic 12-month marketing plan.
• Manage multiple projects within tight budgets and timelines.
• Analyse and measure campaign success, reviewing spend vs. sales.
• Coordinate with Product and Marketing teams for required assets.
• Work with Digital Marketing Manager for relevant media campaigns.
• Support PR Manager with key market insights and contacts.
• Ensure branding guidelines are adhered to internally and externally.
• Collaborate and manage relationships with key distributor partners.
• Review and approving in-region marketing plans and activations.
• Explore new retail partnerships and growth opportunities in France.
• Demonstrate commercial awareness, confidentiality, and professionalism.
• Support and attend key trade and consumer shows.
• Assist with ad-hoc administrative tasks (PO generation, store visits, photoshoots).
• Liaise with Samples team for stock allocations and timely delivery.
• Fluent in English and French.
• Strong, multi-year experience in brand marketing (French or EMEA market).
• Excellent commercial awareness.
• Effective multi-tasker with excellent prioritisation skills.
• Clear communicator with excellent negotiation and presentation skills.
• Excellent collaborator.
• Analytical mindset.
• Self-motivated, proactive, and entrepreneurial.
• Understanding or interest in pop culture.

Good to Have

• Knowledge of MS Office.
• Knowledge of Illustrator.

Perks & Benefits

• Competitive compensation package
• Full benefits
• 401(K) plan with matching contributions from the company
• Creative work environment
• People who love pop culture

Description

Role Purpose

• The Marketing Manager France plays a key role in supporting the Marketing team to deliver effective brand activation initiatives across a complex product portfolio, including grocery, retail, and e-retail channels within their dedicated region. In addition, you will manage distributor relationships and processes to ensure that the Funko brand is represented and delivered effectively in emerging markets.
• This role works closely with the Marketing team to contribute to the implementation of brand, channel, and customer strategies. It collaborates across the organisation with various commercial and non-commercial teams to help achieve desired business results, in particular working hand-in-hand with the dedicated sales managers based in those regions.

What You’ll Do:

• Manage the strategy and implementation of retail marketing activity in France. This includes planning and executing in-store visibility (POS), online merchandising, and trade marketing initiatives to strengthen Funko’s relationships with market-leading customers and reinforce our unique brand proposition.
• Lead on marketing activities for priority brands such as Bitty Pop!, Loungefly, Mondo, and new launches to drive brand awareness, share of voice, and ultimately sales in your region.
• Collaborate with Licensors:
• Supporting new product launches, special events, and collaborative initiatives.
• Leading and coordinating joint plans for key theatrical, gaming, streaming, and AAA content releases.
• Ensuring marketing activations are driven by commercial decisions based on clear insight, evaluation, and analysis.
• Collaborate with Retailers:
• Supporting the creation of bespoke POS designs, online assets, and in-store events.
• Ensuring marketing activations are driven by commercial decisions based on clear insight, evaluation, and analysis.
• Take ownership of the allocated marketing budget for your region, making commercial decisions based on clear insight, evaluation, and campaign analysis.
• Work closely with the Sales team/Account Managers to deliver against key strategic growth categories, new product launches, and sales targets with key retail partners through the creation and implementation of a strategic 12-month marketing plan.
• Manage priorities within tight budgets and timelines while ensuring excellence in customer service from end to end.
• Effectively and efficiently deliver multiple projects (focusing on priorities) to ensure we meet — and strive to exceed — sales expectations.
• Meticulously analyse and measure the success of campaigns, reviewing spend vs. sales and applying insights to future projects.
• Coordinate and work closely with the Product and Marketing teams to obtain the required assets to execute marketing plans specific to local requirements.
• Work alongside the Digital Marketing Manager to ensure media campaigns are relevant, timely, and drive sales to support key product categories and retail partners in your region.
• Support the PR Manager with key market insights to help drive trade and consumer coverage (e.g., sharing contacts and building a database).
• Ensure branding guidelines are adhered to across Funko, both internally and externally.
• Collaborate and manage relationships with our key distributor partners, reviewing and approving in-region marketing plans, licensors and retailer activations, whilst ensuring commercial success and executed within budget.
• Explore new retail partnerships and opportunities to deliver growth in the French market
• Always demonstrate commercial awareness and handle customer interactions with confidentiality and professionalism.
• Support and attend key trade and consumer shows in the relevant regions
• Assist with ad-hoc administrative tasks, such as PO generation, store visits, photoshoots, creative brainstorms and market research
• Liaise with the Samples team for stock allocations towards marketing campaigns and ensure timely delivery.

What You’ll Bring:

• Spoken and written fluency in English and French local language is essential
• Strong and over several years of experience in brand marketing in the French or EMEA market is a must
• Demonstrates excellent commercial awareness with a real passion for growing the brand and bringing results
• Effective multi-tasker with excellent prioritisation skills; able to create, drive and execute initiatives to tight deadlines
• A clear communicator with excellent negotiation and presentation skills
• Excellent collaborator ensuring strong professional relationships are developed and nurtured with both internal and external stakeholders
• Analytical mindset with a personable and flexible approach
• Self-motivated, proactive and embraces an entrepreneurial spirit
• Knowledge of MS Office and other relevant programmes such as /Illustrator is desirable
• Excellent attention to detail, always mindful of brand reputation when delivering work
• Understanding or interest in pop culture is a must!

WHAT FUNKO OFFERS

Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. We know that every superhero has a unique origin story and the diversity of these stories enrich what we do. All applicants will be considered for employment without attention to race, colour, religion, gender, gender identity, sexual orientation, national origin or disability status.

The above statements are intended to describe the general nature and level of work being performed by this role holder. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required and all employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.