Marketing Manager, Performance & Campaign
4 Minutes ago • 5 Years +
Marketing
Job Description
Eureka is seeking a Marketing Manager to drive the growth of the online dating app 'Pairs'. This role involves leading digital advertising strategies for new user acquisition and planning/operating mass promotions. The manager will be responsible for data-driven PDCA cycles, from identifying issues to implementing improvements. We are looking for someone who deeply understands Z-generation interests and can create innovative marketing plans based on those insights.
Good To Have:
- Ability to perform duties in English and Chinese (not mandatory, but preferred).
Must Have:
- Approximately 5 years or more of marketing experience at an advertising agency or operating company.
- Experience in strategy planning and operation for mobile app user acquisition ads.
- Experience in problem extraction through data analysis and planning/executing improvement measures.
- Marketing planning experience based on Z-generation trends and consumer behavior.
- Ability to communicate and perform duties smoothly in Japanese.
- Problem-solving skills using logical thinking.
- Planning ability to approach challenges with creative ideas.
Eureka is a company that operates "Pairs," a dating and matchmaking app for those seriously looking for a partner. Pairs is Japan's largest online dating app with over 25 million cumulative registrations in Japan. Since its launch in Japan in 2012 and Taiwan in 2013, it has grown steadily, with over 700,000 people finding partners through Pairs.
In 2015, we joined Match Group, which operates online dating apps worldwide. To achieve our mission of "providing something that makes people think 'I'm glad I had this' in life," we aim for further growth not only in Japan but globally.
What You’ll Do:
- Formulate strategies to improve digital advertising acquisition efficiency and maximize LTV (Customer Lifetime Value).
- Optimal ad operation direction and execution management for strategy realization.
- Data analysis and insight extraction using mobile app ad measurement tools.
- Planning and implementation of mass promotions and activation campaigns.
- Promote marketing measures that support brand growth in collaboration with internal and external stakeholders.
Basic Qualifications:
- Approximately 5 years or more of marketing experience at an advertising agency or operating company.
- Experience in strategy planning and operation for mobile app user acquisition ads.
- Experience in problem extraction through data analysis and planning/executing improvement measures.
- Marketing planning experience based on Z-generation trends and consumer behavior.
- Ability to communicate and perform duties smoothly in Japanese.
- Problem-solving skills using logical thinking.
- Planning ability to approach challenges with creative ideas.
Preferred Qualifications:
- Ability to perform duties in English and Chinese (not mandatory, but preferred).
Tools we use:
- Ad operation tools: Google, Meta, TikTok, X, and other ad dashboards.
- Analysis tools: Tableau, AppsFlyer, and other data analysis/measurement tools.
Characteristics:
- Always positive and persistent in seeing things through to the end.
- Proactive in achieving quick wins with a logical approach.
- Values teamwork and can achieve results by collaborating with others.
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