Marketing Manager Social Media DACH (all genders)

##### About tonies:

tonies® is the world's largest interactive audio platform for children with approximately 9.3 million Tonieboxes and over 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. tonies was founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox. The company is transferring its successful business model to international markets and expanding worldwide to bring the joy and magic of interactive audio entertainment and education to children around the world. The products are available in over 28 countries on four continents – with more countries planned. Tonieboxes have already been activated in over 100 countries.

tonies' portfolio includes more than 1,300 Tonies that can be placed on the Toniebox, as well as approximately 4,400 digital contents via mytonies (audio library and app) – from tonies original productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more. With an average usage time of around 270 minutes per week, the Toniebox is the perfect everyday companion for children. tonies employs more than 560 people, achieved group sales of 481 million euros (+33% year-on-year) in fiscal year 2024, and is listed on the Frankfurt Stock Exchange (tonies SE). Become part of our tonies team and the inspiring mission to create innovative and great audio experiences for children around the world!

##### You as part of tonies:

As Marketing Manager Social Media DACH (all genders), you will be responsible for all activities and communication for the tonies community in the DACH region. You will develop campaigns, promotions, and all content, drive community engagement, and ensure our social media strategy is always up-to-date. You will continuously adapt measures based on KPIs and insights.

##### Your tasks include:

• Community Engagement: You build a lively community and foster interaction on our channels.
• Social Media Campaign Strategy: You plan and implement social media campaigns that perfectly match our marketing initiatives, seasonal events, and product launches - with the goal of increasing engagement, brand love, and visibility.
• Content Planning: You maintain a detailed editorial plan that ensures timely and relevant posts and optimally addresses our target group.
• Content Production: Together with our agency partners and creators, you ensure the development of photo, video, and reel content that truly resonates with our DACH community.
• Analytical Insights: You track KPIs, derive concrete recommendations for action, and continuously optimize our performance and reach.
• Agency & Influencer Management: You manage external agencies and influencers to tell strong brand stories.
• Creative Content Development: You ensure the development of photo, video, and reel content that truly resonates with our DACH community.
• Crisis Management: You are responsible for the social media crisis plan to react quickly and professionally in an emergency.
• Trend Spotting: You regularly observe social media trends, new platforms, and our competition to deliver fresh and relevant content.
• Team Player: You are the first point of contact for social media in the DACH region, work closely with global and local teams, and proactively contribute ideas for the further development of our social media presence.

##### What we expect from you:

• You have at least 2 years of professional experience in social media marketing, ideally in the consumer brands, lifestyle, or FMCG sector.
• You are confident, assertive, and can present your ideas convincingly.
• You have a good sense for community needs and know how to sustainably increase interaction and engagement.
• You are well-versed in content formats (photo, video, reels) and common social media platforms.
• You are proficient in KPI tracking, can analyze data, and derive clear recommendations for action.
• You are creative, trend-conscious, and enjoy bringing in, trying out, and developing new ideas.
• You work in a structured manner, organize yourself, and maintain an overview even in dynamic situations.
• You have experience working with agencies and influencers.
• You communicate fluently in German and English and are a true team player who also works well cross-functionally.

##### Why tonies?

• Global Teamwork: We work together across departments and country borders on our vision to bring the Toniebox to every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the offer that suits you best – a Deutschlandticket Job for unlimited mobility, a monthly subsidy of fifty euros for an office parking space, a leasing bicycle, or as a remote work allowance.
• Security: Benefit from subsidies for capital-forming benefits, a company pension scheme, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional free days such as Rose Monday, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave).
• Continuous Further Education: Benefit from our internal and external training opportunities and an individual learning budget to continuously expand your knowledge.
• Learning Languages and Relaxing Made Easy: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire tonies product range.

##### Good to know:

One of our principles at tonies® is to promote inclusion and diversity. We celebrate the different abilities, backgrounds, beliefs, and gender identities that unite under our roof. Every face is welcome here and is supported by us in all phases of development.

We look forward to your application!

Lisa Weyers

Talent Acquisition Manager