Branded Content Lead

8 Minutes ago • 10 Years + • $80,000 PA - $137,200 PA
Social Media

Job Description

We are seeking a bold, strategic, and imaginative Director of Branded Content to lead the development and execution of world-class content and creative for key clients and partners. This role combines storytelling, sales, and strategy, working across the brand studio to bring client stories to life. The ideal candidate will drive branded content from ideation to sales to execution, translating complex brand narratives into compelling content that achieves results.
Good To Have:
  • Experience developing and managing co-marketing programs at enterprise businesses.
Must Have:
  • Own the branded content business end to end, shaping vision and driving revenue.
  • Oversee execution of sold campaigns from concept through sales and distribution.
  • Collaborate with internal and external stakeholders to build integrated programs.
  • Develop go-to-market content offerings, including pricing, packaging, and case studies.
  • Serve as a senior client partner, building and managing relationships with advertisers.
  • Drive revenue and growth opportunities by developing and scaling content offerings.
  • 10+ years of experience in branded content, creative strategy or content marketing.
  • Proven ability to develop and deliver high-impact content programs.
  • Strong sales acumen with experience pitching and closing custom content deals.
  • Deep expertise in digital and social platforms, with a pulse on emerging trends.
  • Exceptional communication, presentation, and storytelling skills.
  • Bachelor’s Degree in Marketing, Communications or English.
Perks:
  • 401(k) program with 6% employer match
  • Employee Stock Purchase Program with 15% discount
  • Student loan repayment program up to $10k
  • Company paid life and disability plans
  • Generous paid time off
  • Comprehensive medical, dental and vision coverage
  • Health spending account with employer contribution
  • Paid flex days to support mental wellbeing
  • Gym membership discounts
  • Hybrid home/office schedule
  • Paid parental leave
  • Fertility benefits
  • Paid bereavement leave
  • Company gift matching program
  • Employee resource groups
  • Paid volunteer days
  • Education Assistance Program
  • Robust job skills training and Professional development opportunities

Add these skills to join the top 1% applicants for this job

revenue-growth
game-texts
storytelling

We’re looking for a bold, strategic, and imaginative Director of Branded Content to lead the development and execution of world-class content and creative on behalf of key clients and partners. This role sits at the intersection of storytelling, sales, and strategy—partnering across the brand studio to bring our client stories to life. You will be the driving force behind branded content—from ideation to sales to execution. You bring a deep understanding of how to translate complex brand narratives into compelling content that drives results.

What you’ll do:

  • Own the branded content business end to end—shaping the vision, building revenue, driving programs and ensuring creative and operational excellence and alignment with business goals and market opportunities.
  • Oversee execution of sold campaigns — from concept through sales and distribution, ensuring creative excellence and operational rigor.
  • Collaborate with internal and external stakeholders— including creative, product, and marketing teams to build integrated programs that meet client objectives and elevate our storytelling.
  • Develop go-to-market content offerings—including pricing, packaging, case studies and positioning that differentiates our Brand Studio in the market.
  • Serve as a senior client partner— building and managing relationships with top advertisers and agency stakeholders.
  • Drive revenue and growth opportunities -- Developing and scaling content offerings that unlock new revenue streams, deepen client relationships, and differentiate our studio in a competitive landscape.

What You Bring

  • 10+ years of experience in branded content, creative strategy or content marketing within a content studio, publisher or media company.
  • Proven ability to develop and deliver high-impact content programs that drive brand outcomes and revenue growth.
  • Strong sales acumen with experience pitching and closing custom content deals directly with clients and agencies.
  • Deep expertise in digital and social platforms, with a pulse on emerging trends and technologies.
  • Exceptional communication, presentation, and storytelling skills, with executive-level presence.
  • A collaborative, entrepreneurial mindset with a bias for action and a passion for innovation.
  • Experience developing and managing co-marketing programs at enterprise businesses is a plus.
  • Education Required: Bachelor’s Degree in Marketing, Communications or English
  • Experience Required: At least 10 years

Come as You Are

We are an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to overall success.

The base pay range for this role is $80,000 - $137,200. In addition to base salary, we provide a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Our programs and rewards are intended to allow our employees to:

  • Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
  • Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
  • Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
  • Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
  • Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Benefits & Rewards Career page

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