Partnership Activation Associate

The Crown Is Yours

As a Partnership Activation Associate, you’ll join a high-impact team that builds and delivers best-in-class partnerships with professional sports teams and leagues. In this role, you’ll manage the day-to-day activation of contractual assets across our Strategic Partnerships portfolio. You’ll collaborate cross-functionally, drive creative execution, and bring our sports partnerships to life in ways that advance core business goals.

What you’ll do as a Partnership Activation Associate

• Manage the execution of partnership deliverables across team and league agreements.
• Collaborate with the Strategic Partnerships Team to support activations that drive brand engagement and business performance.
• Partner with internal stakeholders to submit creative briefs, manage approvals, and ensure assets align with brand and partnership objectives.
• Track campaign and activation spending to maintain alignment with budget goals.
• Streamline internal processes by identifying opportunities for efficiency and better collaboration.
• Monitor partnership health and performance, flagging risks and opportunities proactively.
• Stay informed on industry trends and competitor activity to help inform partnership strategy.
• Contribute to planning cycles and postmortems with insights and ideas that help optimize future activations.

What you’ll bring

• A minimum of 1 year of experience in marketing or partnerships, ideally within the sports or entertainment industries.
• Bachelor’s Degree in Marketing, Business, or a related field.
• Strong organizational and project management skills with a high attention to detail.
• Ability to manage multiple tasks across stakeholders in a fast-paced, deadline-driven environment.
• Comfort interacting with partners and external stakeholders; willingness to travel as needed.
• Data-driven mindset and ability to draw insights from performance metrics.
• Proficiency with tools such as Microsoft Office (Excel, PowerPoint) and project tracking systems.
• Passion for sports and a collaborative spirit that thrives in a team-oriented environment.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 70,000.00 USD - 84,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Us

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.