CRM & Owned Channels Associate
7 Minutes ago • 1 Years +
Marketing
Job Description
As the CRM & Owned Channels Associate, you will enhance EA's CRM capabilities across email, web, and in-game channels in Asia. Collaborating with regional and global teams, you'll execute targeted campaigns for iconic franchises like FC, Battlefield, Apex, and The Sims. This hybrid role involves planning, adapting global strategies, driving region-specific initiatives, and supporting contactability and personalization efforts. You will manage content, approvals, and projects, deliver campaign reports, and cultivate internal relationships, leveraging data and testing to drive player impact.
Good To Have:
- Experience working in a global to regional setup.
- Familiarity with Asia's cultural and gaming landscape.
Must Have:
- Execute CRM campaigns across email, web, and in-game channels.
- Plan and adapt global marketing strategies for regional campaigns.
- Support contactability and personalization initiatives.
- Manage content creation and approval processes.
- Drive projects with Global CRM teams.
- Deliver campaign reporting and insights.
- 1+ years experience in CRM, lifecycle, or digital marketing.
- Solid analytical skills for data-driven targeting.
- Experience collaborating across teams.
- Clear writing skills and ability to manage approvals.
- Confidence in managing multiple campaigns simultaneously.
Perks:
- Employee assistance program (coaching, therapy)
- Inclusive parental leave policy
- 17.5% annual leave loading
- Bonus end of year leave days (between Christmas and New Years)
- Volunteer leave and charitable donation matching
- Flexible work reimbursement program
- Access to employee stock purchase program
As the CRM & Owned Channels Associate you'll help grow our CRM capabilities across email, web and in-game in one of EA's most dynamic regions. You'll work closely with Asia Regional Marketing and our Global Franchise CRM teams to bring global strategies to life, deliver targeted campaigns and expand our contactable audiences across key Asia markets. Together, we'll use data and testing to drive measurable business and player impact for EA's most iconic franchises.
This is a hybrid role based in Sydney reporting to the Senior Manager, Lifecycle & Marketing Effectiveness.
What you'll do:
- Execute CRM campaigns across email, web and in-game channels for FC, Battlefield, Apex and The Sims franchises
- Plan and adapt global strategies, while driving region specific campaigns
- Support contactability initiatives across current and emerging CRM touchpoints (email, SMS)
- Work on personalisation initiatives for reaching player segments tailored to audiences and business goals, working with Publishing Intelligence on targeting and analysis
- Create briefs and manage content and approval processes with various stakeholder teams
- Drive projects with Global CRM, including territory expansion and self-serve content publishing opportunities
- Partner with teams to identify gaps in processes and to develop workflow enhancements
- Deliver campaign reporting and insights to measure impact and inform future strategies
- Cultivate relationships with internal partners and team members
- Follow content, social and digital trends and best practices within and outside the gaming industry
- Oversight of regional social channels to understand performance and support the launch of new channels
What you'll bring
- 1+ years experience in CRM, lifecycle or digital marketing
- Experience working in a global to regional setup a plus
- Solid analytical skills and experience using data to inform targeting and personalisation
- Experience collaborating across teams to deliver campaigns
- Clear writing skills and ability to manage content and approvals
- Confidence managing multiple campaigns at once
- Familiarity with Asia's cultural and gaming landscape will be highly regarded
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