Social Media Manager

Betano Ghana is looking for a talented Social Media Manager who can take ownership of the presence of the Betano brand on different social media platforms. The expectations from the role are to manage and grow social media channels, ensuring a consistent brand voice and high engagement while leading a team of content creators and fostering collaboration and innovation. Our goal is to become the most entertaining betting brand, connecting with fans across diverse markets. How? By being a global brand with a local heartbeat that resonates with audiences, connects authentically, inspires action and builds a community of fans, not followers.

This role is perfect for someone who loves and understands the dynamics of online betting and knows how to turn insights into impactful content. The candidate should have proven experience in social media management, content creation, and digital marketing.

As a Social Media Manager, you will:

• Develop and execute data-driven social media strategies aligned with company goals, ensuring collaboration with the creative agency and alignment with Betano's mission of becoming the most entertaining and trusted betting brand;
• Manage and optimize the social media calendar, streamlining content review and tracking performance through pre-approved visuals and strategic alignment;
• Oversee organic social media campaigns, focusing on brand awareness, audience engagement, and community building, while leveraging Betano’s Social Media pillars;
• Utilize analytics tools (e.g., Sprout, Brandwatch) to track and measure the performance of social media campaigns across different channels. Report on key metrics such as reach, engagement, and conversions. Optimize content and strategy based on data insights and create monthly reports to evaluate content performance;
• Lead influencer marketing strategy, focusing on high-value collaborations and strategic partnerships with ambassadors and content creators to enhance reach, credibility, and engagement;
• Implement locally driven activations and daily content strategies, ensuring alignment with Betano's global content framework;
• Monitor growth, engagement, and sentiment metrics, leveraging social listening to understand consumer trust and adjust strategies accordingly;
• Stay up-to-date with social media trends, viral content, and emerging platforms, fostering innovation and real-time engagement to maintain cultural relevance;
• Collaborate closely with marketing, CRM, and sponsorship teams to ensure that social media efforts align with broader business objectives.