Marketing Manager (Southeast Asia)
Job Summary
Job Description
Binance is a global blockchain ecosystem and the world's largest cryptocurrency exchange. This role involves executing marketing efforts hands-on, developing integrated campaigns from strategy to measurement, and driving acquisition growth through new content and channel experimentation. Responsibilities include structuring and growing communities via local social channels, moderating platforms, identifying avenues for community building, managing KOLs/affiliates, designing incentive programs, coordinating inter-departmental cooperation, brainstorming and implementing events, and managing budgets, invoicing, and vendor negotiations.
Must have:
- Proven community management experience
- Strong ownership and emotional intelligence
- 2+ years of community initiative launches
- 1+ year experience managing online/offline events
- Understanding of crypto terminologies and trends
- Fluency in English
- Excellent organizational and multitasking skills
Good to have:
- Passion for working in a startup environment
- Additional languages
Perks:
- Shape the future with a leading blockchain ecosystem
- Collaborate with world-class talent
- Tackle unique, fast-paced projects with autonomy
- Results-driven workplace with career growth opportunities
- Competitive salary and company benefits
- Work-from-home arrangement
6 skills required
Job Details
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
- Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
- Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
- Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
- Identify additional avenues to build community, KOL/Affiliates Management.
- Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
- Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
- Brainstorming and implementing online/offline event plans and concepts.
- Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.
Requirements:
- Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
- 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
- 1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
- Understanding of cryptocurrency related terminologies and trends.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Excellent organizational skills, ability to multitask with great time management skills.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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