Marketing Manager, Spanish Speaking Latin America

In this role you will:

• Develop and execute the regional marketing strategy for Spanish-speaking LATAM markets in alignment with Tinder’s global brand vision and business goals, mainly Mexico, Argentina, Chile, Colombia, and Peru.
• Lead integrated campaigns (brand, influencer, social, content, PR, digital, and experiential) from ideation to execution and measurement.
• Drive local market insights and cultural relevance by identifying key trends, behaviors, and user needs.
• Collaborate with global marketing, product, comms, legal, media, and agency partners to ensure local adaptation of campaigns.
• Monitor campaign performance, brand health, and marketing KPIs to optimize strategy and demonstrate ROI.
• Manage marketing budgets and oversee local agency relationships and vendors.
• Lead social media channels for @tinderlatam and propose new ideas to connect with youngsters across the whole Latin American landscape.

We're looking for:

• 6+ years of experience in marketing, preferably in consumer tech, entertainment, or youth brands.
• Deep understanding of Spanish-speaking LATAM markets, youth culture, and digital behaviors.
• Proven track record of building and launching impactful, multi-channel campaigns across the region.
• Strong project management skills and the ability to juggle multiple priorities and markets simultaneously.
• Excellent verbal and written communication skills in Spanish and English.
• Passion for Tinder’s mission and connection with our audience and product.
• Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant.
• Experience working in a fast-paced, global, matrixed organization.
• Background in performance marketing, CRM, or product marketing is a nice to have.
• Experience with influencer marketing and content creation in LATAM.
• Prior work with dating, social media, or lifestyle brands is a plus.