Marketing Operations Manager

1 Month ago • 7 Years + • Marketing

Job Summary

Job Description

Figma is seeking a Marketing Operations Manager in Singapore to lead email deployments and database growth across JAPAC, and optimize multilingual CRM campaigns. This role supports the sales-assisted business by acting as a regional liaison for implementing standardized processes. The manager will develop and execute multilingual email campaigns and database strategy using CustomerIO, analyze CRM and email engagement data for strategic targeting, lead Salesforce campaign setup and performance tracking, enable global MarTech adoption tailored to JAPAC, and partner with SalesOps to optimize lead routing and funnel efficiency. Support for marketing event operations and post-event tracking is also required.
Must have:
  • 7+ years in marketing operations or CRM management
  • Strong B2B SaaS experience
  • Proven expertise in JAPAC marketing
  • Proficiency with MarTech tools (Customer.IO, SFDC, etc.)
  • Expert HTML and CSS for email
  • Strong data analysis skills
  • Experience leading cross-functional initiatives
Good to have:
  • Understanding of design, UX, or marketing to technical audiences
  • Familiarity with SQL and data visualization tools
  • Experience with copywriting and localization
  • Experience in CRO
  • Experience managing external agencies

Job Details

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma International Marketing leads all elements of the marketing mix in local languages, and we are looking for an expert and proactive Marketing Operations Manager to help us scale. They will lead email deployments and database growth across JAPAC and support the team by driving, optimising and reporting on multilingual CRM campaigns. This role will also support marketing operations workflows within our sales-assisted business, serving as the regional liaison to HQ for implementing, enabling, and adapting standardized processes as needed within JAPAC.

This is a full time position based at our Singapore hub.

What you’ll do at Figma:

  • Develop and execute multilingual email campaigns and database strategy for JAPAC using CustomerIO
  • Build audience queries and analyze CRM and email engagement data to provide strategic targeting, and segmentation recommendations
  • Lead regional Salesforce campaign setup, processing, scoring and performance tracking
  • Enable adoption of global MarTech processes, while tailoring to JAPAC needs
  • Partner with SalesOps to troubleshoot and optimize lead routing and funnel efficiency
  • Support marketing event operations and ensure accurate post-event tracking and reporting

We'd love to hear from you if you have:

  • 7+ years in marketing operations or CRM management, with strong B2B SaaS experience
  • Proven expertise in JAPAC marketing, especially Japan and/or Korea
  • Proficiency with key MarTech tools (e.g. Customer.IO, Parcel, LitmusApp, Figma, Madkudu, Zapier, Clay, SFDC)
  • Expert working knowledge of HTML and CC for email
  • Strong data analysis skills, including segmentation and ROI measurement across marketing programs
  • Experience leading cross-functional initiatives with distributed regional teams

While not required, it’s an added plus if you also have:

  • Understanding of design, UX, or marketing to technical/design audiences
  • Familiarity with SQL and data visualization tools (e.g., Tableau, Looker, Hex) and Marketing Data Warehouses  (e.g., Snowflake, Google Big Query)
  • Experience with copywriting and localizing CRM campaigns across multiple languages
  • Experience in CRO conversion rate optimization
  • Experience managing external marketing agencies or freelancers
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. 

Examples of accommodations include but are not limited to: 

  • Holding interviews in an accessible location
  • Enabling closed captioning on video conferencing
  • Ensuring all written communication be compatible with screen readers
  • Changing the mode or format of interviews 

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

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About The Company

Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows

Bengaluru, Karnataka, India (On-Site)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

Singapore (On-Site)

New York, United States (On-Site)

London, England, United Kingdom (Hybrid)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

San Francisco, California, United States (Remote)

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