As a Marketing Specialist (Web) at Codeway, you'll take 360° ownership of a web product's marketing, executing end-to-end user acquisition strategies.  You'll manage the creative pipeline, developing and testing creatives, and optimizing campaigns across Google, Meta, TikTok, and other networks.  Building relationships with external partners and agencies is key, as is using BI dashboards for insights and achieving target KPIs. Collaboration with the product team to understand user motivations and shape monetization strategies is crucial.  You'll also explore growth-hacking techniques and contribute to strategic decisions shaping Codeway's future.

Founded in Istanbul in 2020, Codeway is on a mission to lead the mobile AI app space by building cutting-edge apps that provide a top-notch user experience and technology that reaches millions of people worldwide.

Codeway

Sr. Marketing Specialist (Web)

Marketing Specialist (Web)

Marketing Manager (Web)

Creative Marketing Specialist (New Grad / Jr.)

Creative Marketing Specialist

Marketing Manager

Marketing Specialist (Mid/Sr)

Marketing Specialist (New Grad/Jr)

Content Specialist (Language Learning)

Content Operations Specialist

<div class="job-contentn-wrap"><div class="rich-text-block w-richtext">ABOUT CODEWAY‍Codeway was founded in 2020 with a vision of turning strong ideas into sector-leading mobile products.Today, Codeway is a thriving tech company with multiple sector-leading apps, and is home to 255+ bright &amp; curious minds in Istanbul, Turkey.We create mobile applications that millions of users love. We curate bold ideas and transform them into fast-growing products - from concept, through development, up to global market expansion. Our products have reached over 300 million users across 160 countries in six continents- and we’re just getting started.If you’re passionate about mobile apps and want to be part of a long-term project, join us and let's build the future together. POSITION At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.‍WHAT YOU’LL BE DOING?‍· &nbsp; &nbsp; &nbsp;Claim 360 ownership of a web product's marketing &amp; execute end-to-end user acquisition strategies.· &nbsp; &nbsp; &nbsp;Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.· &nbsp; &nbsp; &nbsp;Manage and optimize marketing campaigns across Google, Meta, TikTok and other networks.· &nbsp; &nbsp; &nbsp;Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Google Dublin, Meta London, TikTok Dubai teams.· &nbsp; &nbsp; &nbsp;Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.· &nbsp; &nbsp; &nbsp;Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.· &nbsp; &nbsp; &nbsp;Take additional responsibilities to grow your product: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.‍WHAT YOU’LL BRING? · &nbsp; &nbsp; &nbsp;2+ years of performance marketing experience.· &nbsp; &nbsp; &nbsp;Hands on experience on campaign management in Google Ads(Search, Display, Youtube etc), Meta, TikTok, Linkedin, RTB etc.· &nbsp; &nbsp; &nbsp;Experience with Google measurement tools (GA4 etc.), mobile measurement partners (Adjust and/or Appsflyer).· &nbsp; &nbsp; &nbsp;Knowledge in user attribution and conversion tracking across diverse channels.· &nbsp; &nbsp; &nbsp;Good communication and presentation skills, with the ability to translate complex data into actionable insights.· &nbsp; &nbsp; &nbsp;Strong analytical and problem-solving skills.· &nbsp; &nbsp; &nbsp;Strong command of written and verbal English.· &nbsp; &nbsp; &nbsp;Understanding of big data environment (preferably BigQuery) is a plus.· &nbsp; &nbsp; &nbsp;Experience with Google Tag Manager is a plus.‍‍ THE RECRUITING PROCESS‍We are committed to keeping our recruitment process short and transparent. Here’s how it looks like: 1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.2. Case Study: We might send you a task to solve.3. Talent &amp; Culture Interview: Let’s talk about your experience &amp; expectations and see what we can achieve together.4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.5. &nbsp;Reference Check: We will contact your references to gain insights into your past experiences and work ethic.6. Welcome Aboard! You are now a part of the team.‍Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at.Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.‍</div><div class="div-block-25 div-up"></div><div class="rich-text-block disclaimer w-richtext">COVID-19 Update: Codeway is closely following the COVID-19 situation and ensuring team member and candidate safety. All interviews are now held virtually. Office use is completely optional until the pandemic is over. Please stay safe!</div><div class="form-block-2 w-form"><div class="w-form-done" tabindex="-1" role="region" aria-label="Email Form success"><div>Thank you! 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