Marketing Strategy Intern, Disney Sports & Water Parks

1 Month ago • 1 Years + • Marketing

Job Summary

Job Description

This full-time, six-month internship (June 2025 - January 2026) in Orlando, FL, focuses on supporting the Marketing Strategy team for Disney Sports and/or Water Parks. Responsibilities include building and implementing communication plans, evaluating campaign creative, analyzing business performance, and contributing to key projects. The intern will help achieve revenue and attendance goals by developing strategies, researching trends, and collaborating with internal teams to reach key audiences. The role requires strong analytical and presentation skills, proficiency in Microsoft Office, and teamwork capabilities.
Must have:
  • Data analysis and presentation skills
  • Strong math skills and comfort with numbers
  • Teamwork and conflict resolution
  • Microsoft Office Suite proficiency
  • Initiative and leadership
  • Marketing plan development
Good to have:
  • Knowledge of Walt Disney Company and Parks
  • Experience in youth sports/events
  • Basic design skills (Adobe Suite, Canva)

Job Details

Job Summary:

About the Role & Program

“We create Magic.”

That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true!

Our ultimate objective is to drive consumer demand, visitation and revenue goals for the Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, participate in Disney events, visit during a specific season, reach a specific consumer segment, stay in a Disney Resort hotel, and purchase a ticket to Walt Disney World Theme Parks.
 

This internship is a full-time, six-month commitment in the Orlando, FL area from June 2025 - January 2026.


What You Will Do
 

You will help deliver annual revenue and attendance goals for Disney Sports and/or Disney Water Parks. Important responsibilities will include supporting the Managers by building and implementing communication plans, evaluating campaign creative, monitoring and analyzing business performance, and other key projects as assigned.
 

By applying to this role, you could be assisting with marketing strategy projects for Disney Sports and/or Disney Water Parks.
 

Make an impact by...

  • Thinking critically to help develop and communicate strategies to support business objectives

  • Creatively solving business issues through innovation of new ideas

  • Interpreting data to understand trends, assist in researching, analyze and provide reports

  • Coordinate and lead a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion

  • Collaborating with internal teams to support business needs and the development and execution of marketing strategies across the business reaching key audiences

Required Qualifications & Skills

  • Ability to construct and present a compelling story from data analysis and consumer insight/research finding, strong math skills, and comfort working with numbers required

  • Team collaboration with the ability to handle conflict to positive resolution

  • Proficiency in Microsoft Office Suite and presentation development

  • Previous Marketing Internship experience

  • Initiative and personal leadership skills with an entrepreneurial mindset

Preferred Qualifications

  • Knowledge of the Walt Disney Company and Disney Parks

  • Experience developing marketing plans, as well as marketing tactics

  • Experience working in youth and amateur sports and/or events

  • Basic design skills (Adobe Acrobat, Photoshop, InDesign, and/or Canva)

Education

  • Current Junior or Senior preferred

  • Major or previous coursework in Marketing, Communications, or related field

Eligibility Requirements & Program Information

Candidates for this opportunity MUST meet all of the below requirements:

  • Be enrolled in an accredited college/university pursuing a degree taking at least one class at the time of application OR currently participating in a Disney College Program or Disney Internship

  • Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.

  • Be at least 18 years of age

  • Possess unrestricted work authorization

Additional Information

  • Be compliant with appearance guidelines

  • Program Length: The approximate dates of this internship are June 2025 - January 2026

  • Ability to work full time hours (approximately 40 hours per week) and have a consistent, reliable work schedule throughout the internship

  • Transportation: Able to provide/have reliable transportation to/from work

  • Florida Housing: Limited housing opportunities may be available for Florida Based Professional Interns through American Campus Communities, for more information

Recommendation – Print This Role Description: We encourage applicants to print a copy of this role description, so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.


The pay rate for this role in Orlando, Florida is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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