MarTech Data Product Manager
Job Description
- Experience with Adobe Experience Platform and Real-Time CDP
- Experience with digital marketing technologies
- Experience with data visualization platforms
- Familiarity with data privacy regulations (GDPR, CCPA)
- Experience with agile methodologies and project management
- Experience as Product Manager or Data Product Owner
- Focus on customer data, Martech, or data platforms
- Familiarity with Customer Data Platforms (CDPs)
- Understanding of data integration processes
- Experience with CRM and analytics tools
- Proficiency in SQL and data analysis
- Strong communication and problem-solving skills
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
Data Product Manager with a focus on customer data enablement and Marketing CDPsJob Description:
What you need to know about the role
The Martech Data Product Manager role resides in CTO (Chief Technology Office) organization within the Enterprise Systems & Employee Technology (TPX) team that enables platform experiences for our workforce to engage the consumers and merchants.
In this role, you will help shape the future of customer-centric marketing by building and scaling a 360-degree view of the customer using Adobe Experience Platform (AEP) and Real-Time CDP
As the Martech Data Product Manager, you will enable seamless integration, activation, and optimization of customer data, empowering marketing teams to deliver personalized experiences across multiple channels.
Meet our team
The Martech team is responsible for the platforms and experiences that drive PayPal Lifecycle Marketing Communication activities touching millions of customers worldwide. The team is on a transformational journey to consolidate and operationalize disparate tools onto an ecosystem that effectively supports Data, Decisioning, Omni-channel Delivery and Measurement capabilities.
We are responsible for ideation, technology assessment, and adhering to Agile Development methodologies from Intake to Deployment for all marketing needs.
Your way to impact
As a Data Product Manager for Marketing Technology, you will drive strategy & roadmap and own the 360 view of the customer that will be used to drive B2B & B2C marketing experiences
By leveraging your expertise in Customer Data Platforms (CDPs), you will transform raw data into actionable insights that drive business success and customer satisfaction.
As the owner of the Marketing Customer Profile, you will champion data quality, adherence to governance standards, and innovative integrations that unlock possibilities for personalized marketing.
Your day-to-day
Customer Data Integration: Partner with cross-functional teams to design, implement, and manage customer data workflows within the Adobe Experience Platform (AEP) and Real-Time CDP
Requirement Gathering: Collaborate with stakeholders to translate business needs into actionable data enablement strategies.
Data Mapping & Transformation: Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in AEP.
Stakeholder Collaboration: Act as the bridge between marketing, IT, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility.
Data Governance & Quality Assurance: Conduct regular audits to ensure data accuracy, compliance, and alignment with organizational standards.
Testing & Validation: Collaborate with QA teams to create robust test cases and validate data integrations for optimal functionality and performance.
Documentation: Create and maintain comprehensive documentation for workflows, data dictionaries, entity relationships, and integration processes.
What do you need to bring
Bachelor's degree in Computer Science, Marketing, Data Science, or a related field.
At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms.
Familiarity with Customer Data Platforms (CDPs), preferably Adobe Experience Platform and Real-Time CDP, and a solid understanding of data integration processes.
Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies.
Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI).
Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels.
Exceptional problem-solving skills, attention to detail, and a proactive attitude.
Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices for managing customer data.
Bonus: Experience with agile methodologies, project management, and industry-specific trends in marketing and data governance.
Note - This position is hybrid based out of Austin, TX. All candidates must reside in the Austin Metro area to be considered. PayPal is not offering relocation at this time.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
