Martech Ops Specialist

The Martech Ops Specialist will implement and maintain technical solutions for a leading gaming company. Key responsibilities include collecting user data, personalizing touchpoints, and monitoring performance, collaborating with SEO, CRO, and Analytics teams. The role requires strong front-end development skills (HTML, CSS, JavaScript) to create and customize templates for marketing campaigns and user experiences. The specialist will also support tracking system configuration, tag deployment, and monitor campaign success to enhance marketing effectiveness and contribute to sustainable company growth. A degree in Marketing or related field and at least two years of experience with web analytics and tag management platforms are required.

Must Have

• Degree in Marketing, Economics or a related field
• At least two years of relevant experience, preferably in a digital marketing agency or fast-paced environment
• Solid front-end development skills in HTML, CSS, and JavaScript
• Basic knowledge of major web analytics platforms (e.g., Google Analytics)
• Basic knowledge of tag management platforms (e.g., Google Tag Manager)
• Proactivity and excellent organizational skills
• Meticulous attention to detail and strong commitment to high-quality, error-free work

Perks & Benefits

• 8.00 EUR meal vouchers
• 2 days of smart working per week

Randstad Italia, Talent Selection division, is looking for a client company operating in the gaming sector, number 1 in the role of:

Martech Ops Specialist

Workplace: West Rome

Direct employment in the company with an open-ended contract aimed at stabilization with a gross annual salary between €35,000.00 and €39,000.00 + €8.00 meal vouchers + 2 days of smart working per week.

Annual salary: €34,000 - €40,000

Experience

2 years ...

Randstad Italia, Talent Selection division, is looking for a client company operating in the gaming sector, number 1 in the role of:

Martech Ops Specialist

Workplace: West Rome

Direct employment in the company with an open-ended contract aimed at stabilization with a gross annual salary between €35,000.00 and €39,000.00 + €8.00 meal vouchers + 2 days of smart working per week.

Annual salary: €34,000 - €40,000

Experience

2 years

• ### Key Responsibilities

The Martech Ops Specialist is a key figure in the implementation and maintenance of technical solutions who will deal with:

• collecting user data, personalizing touchpoints and monitoring performance, working closely with SEO, CRO and Analytics experts. This is the ideal role for a person with a strong technical predisposition who wishes to build a career at the intersection of marketing, data and technology. Much of the day will be dedicated to using HTML, CSS and JavaScript skills to develop and adapt templates for personalization campaigns, A/B tests and other dynamic content aimed at users.

• providing support in configuring our tracking systems, assisting in the deployment of tags through our tag management platform to ensure correct data collection.

• monitoring the success of campaigns and, ultimately, increasing the effectiveness of our marketing, contributing to the sustainable growth of the company.

• ### Qualifications

Requirements:

• degree in Marketing, Economics or a related field

• at least two years of relevant experience, preferably in a digital marketing agency or in a fast-paced environment.

• solid front-end development skills in HTML, CSS and JavaScript, with the ability to create and customize templates for marketing campaigns and user experiences.

• basic knowledge of how major web analytics platforms work (e.g. Google Analytics), including key concepts such as events, sessions and user tracking.

• basic knowledge of how tag management platforms work (e.g. Google Tag Manager) and their role in distributing tracking scripts on a website.

• proactivity and excellent organizational skills, with the ability to manage tasks efficiently, take initiative and work effectively in a collaborative and dynamic environment.

• meticulous attention to detail and a strong commitment to delivering high quality and error-free work, especially in the implementation of tracking and the development of code intended for users.

The search is aimed at candidates of both sexes (L.903/77). Please read the Randstad privacy policy (https://www.randstad.it/privacy/) pursuant to art. 13 of Regulation (EU) 2016/679 on data protection (GDPR).

• ### Education

• Bachelors or equivalent