Media Campaign Associate

SPONSORSHIP: HP occasionally offers work authorization sponsorship for critical need roles. However, this opportunity currently does not offer work authorization sponsorship and HP will not provide any assistance or sign documentation in support of immigration sponsorship including Optional Practical Training (OPT).

Candidates who identify with a group that is historically underrepresented in the technology sector including by not limited to, African American, Latino, Native American, individuals with disabilities and Veterans are encouraged to apply.

About Us

Innovation is in DNA. From our origins in a Palo Alto garage in 1939, to our current position as one of the world’s leading technology companies, has grown to become a leader in technology and corporate culture, inspiring innovators, and entrepreneurs around the globe.

HP brings together a portfolio that spans printing, personal computing, software and services to serve more than 1 billion customers in over 170 countries. We are committed to fostering a diverse and inclusive workplace that attracts exceptional talent and to supporting our employees to succeed at all levels. We dream in over 35 languages and share one mission: to engineer experiences that amaze.

The Program:

Our future success depends on the innovation and fresh ideas you bring to HP, Inc. We are hiring students and new graduates with a diverse set of skills and experiences to join us, across the different organizations that make us HP, Inc. Our new grad program is intended to help you learn and grow at HP, give you an opportunity to make an impact, and work with leading edge technology. At HP, you’ll use advanced tools and technology to tackle complex challenges that make a real impact on people’s lives.

The Role:

The Paid Media Associate supports the planning, execution, and optimization of digital advertising campaigns across search, social, display, and programmatic platforms. Working closely with senior media team members, this role assists with campaign setup, audience targeting, creative trafficking, performance monitoring, and reporting. The Paid Media Associate helps ensure campaigns align with business objectives, brand guidelines, and best practices, while gaining hands-on experience across multiple platforms. This role requires strong attention to detail, a willingness to learn, and collaboration with internal teams, external agencies, and platform partners to ensure successful campaign delivery

Responsibilities:

• Assist in the execution of paid media campaigns across multiple platforms (e.g., Google Ads, Meta, LinkedIn, Amazon DSP, The Trade Desk, DV360).
• Support keyword research, audience segmentation, and competitive analysis to inform campaign tactics.
• Help monitor campaign budgets, pacing, and performance to ensure efficiency and alignment with goals.
• Conduct daily campaign checks, flag performance issues, and recommend adjustments to senior team members.
• Assist in preparing campaign performance reports, highlighting key results and learnings.
• Coordinate creative trafficking, ad copy updates, and asset delivery for on-time campaign launches.
• Partner with analytics teams to support tracking setup, including pixels, tags, and basic troubleshooting.
• Work with external vendors or agencies under the direction of senior media team members.
• Stay informed about paid media trends, platform updates, and best practices to bring fresh ideas to the team.
• Ensure compliance with advertising policies, data privacy regulations, and brand standards.

Education and Experience Required (Objective Minimum Qualifications)

• Have no more than 12 months of prior work experience professionally related to the Graduate Hire Requisition they are applying to, (not including internships, teaching assistance, research work, or military experience).
• Will have completed at least your bachelor’s degree prior to your anticipated start date with HP.
• Able to obtain work authorization in the United States without requiring sponsorship in the future.
• 0–1 years of paid media or digital marketing experience, preferably in an agency or in-house marketing team environment.

Preferred Majors:

• Marketing, Advertising, Communications, Business Administration,

Knowledge & Skills

• Familiarity with Paid Media Platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Amazon DSP, The Trade Desk, DV360)
• Basic understanding of campaign management and optimization
• Audience targeting and segmentation concepts
• Familiarity with conversion tracking and analytics tools (Google Analytics, Google Tag Manager)
• Search Engine Marketing (SEM) and Programmatic Advertising fundamentals
• Proficiency in Excel/Sheets for data analysis
• Strong organizational skills and attention to detail
• Clear written and verbal communication skills
• Eagerness to learn and adapt to evolving digital media landscapes

Cross-Org Skills

• Results Orientation
• Analytical Thinking
• Collaboration & Communication
• Learning Agility
• Customer-Centric Mindset

We are looking for visionaries who are ready to make an impact on the way the world works. At HP, the future is yours to create. Thanks for taking the time to review our job, if you think it is a match to your knowledge and interests please apply today— we are eager to learn more about you.

HP is an equal opportunity employer: https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225

The base pay range for this role is $58,000 to $72,500 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.