Media Lead - LinkedIn Ads Specialist

Responsibilities:

• Develop data-driven media plans aligned with clients' objectives.
  
• Define audience segmentation, targeting strategies, and budget allocation.
  
• Set up, monitor, and optimize ad campaigns across LinkedIn Ads, Google Ads and Meta platforms (Facebook, Instagram).
  
• Ensure delivery against KPIs such as ROAS, CTR, and CPA.
  
• Conduct A/B tests to improve campaign performance and ad creatives.
  
• Utilize GA4 for comprehensive campaign tracking and insights.
  
• Generate detailed performance reports with actionable recommendations for clients.
  
• Work closely with internal teams to align messaging and campaign objectives.
  
• Communicate effectively with clients, providing updates and insights regularly.
  

Requirements:

• 3-4 years of hands-on experience managing LinkedIn ad campaigns.
  
• Proven expertise in media planning, strategy, and execution.
  
• Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
  
• Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
  
• Ability to analyze large datasets and derive actionable insights.
  
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
  
• Excellent verbal and written communication skills.