Senior Performance Media Manager

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

As a Senior Performance Media Manager within PayPal’s B2B Merchant Marketing organization, you will play a critical role in driving customer acquisition, engagement, and revenue growth through highly optimized performance media campaigns. This role is ideal for a strategic and data-driven media expert with deep channel expertise in SEM, affiliate marketing, and programmatic advertising, along with strong cross-channel integration experience.

You will be responsible for planning, executing, and optimizing paid performance campaigns that deliver measurable business impact across multiple global markets. Working closely with analytics, creative, and cross-functional marketing teams, you’ll ensure PayPal’s value propositions reach merchants at every stage of their journey.

Job Description:

Essential Responsibilities:

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Minimum Qualifications:

• Minimum of 5 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Key Responsibilities:

Performance Media Strategy & Execution:

• Own and optimize campaigns across SEM, affiliates, and programmatic channels, ensuring they deliver against acquisition and revenue KPIs.
• Partner with agencies, networks, and platforms to maximize ROI through effective media buying and partnership negotiations.

Affiliate & Partnership Management:

• Build and scale affiliate marketing programs, working closely with global and regional partners.
• Manage referral, rewards, and incentive-based partnerships to expand merchant acquisition.

Optimization & Innovation:

• Leverage automation, AI, and advanced bidding strategies to drive efficiency and effectiveness.
• Continuously test, analyze, and scale new performance media opportunities, including emerging programmatic and search formats.

Analytics & Reporting:

• Partner with analytics teams to track, measure, and report on campaign performance.
• Translate data into actionable insights and present findings to senior stakeholders.

Cross-Functional Collaboration:

• Work hand-in-hand with creative, content, sales, and product marketing teams to align campaigns with merchant needs.
• Support global campaign rollouts while tailoring strategies to local market maturity and audience behavior.

Preferred Qualifications:

• 5–8 years of experience in performance marketing, with proven expertise in SEM, affiliates, and programmatic channels.
• Track record of managing multi-million-dollar budgets across performance channels and delivering measurable revenue growth.
• Strong hands-on experience with major platforms (Google Ads, DV360, Trade Desk, affiliate networks, etc.).
• Experience in B2B or financial services marketing preferred, with a global perspective.
• Strong analytical mindset with advanced skills in campaign measurement, attribution, and optimization.
• Excellent communication skills, with experience presenting insights and recommendations to senior leaders.
• Ability to thrive in a fast-paced, complex, and collaborative environment.

Subsidiary:

PayPal

Travel Percent:

0

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com

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The US national annual pay range for this role is $84,500 to $140,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

Click Here

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community

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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.